Affiliate Marketing Strategist
- Identify and build relationships with relevant affiliates and content creators.
- Recommend new affiliates/influencers and collaboration opportunities.
- Develop newsletters and emails to communicate with partners and to keep them informed on brand, product, and industry news.
- Use phone, email, and social media to connect with and coach partners.
- Collaborate with approved influencers to create authentic and engaging content ideas and messaging that align with the brand's message to drive campaign goals.
- Maintain and grow the affiliate program by leveraging industry best practices in recruiting and marketing activities that attract partners and drive engagement.
- Monitor affiliate/influencer performance, track conversions, and provide performance reports to the manager.
- Maintain the Impact Radius platform, monitor status, and stay up to date on training and enhancements to the platform features.
- Optimize commission structures and incentives to motivate affiliates/influences.
- Collaborate with approved influencers and affiliates to create compelling content that resonates with the target audience.
- Audit and provide feedback to affiliates and influencers on their promotional strategies and help them optimize.
- Develop content calendars and guidelines for influencers and affiliates for any special campaigns.
- Develop campaign and promotional plans quarterly, coordinate requests for any creative resources, and copy requests from internal teams.
- Execute approved influencer marketing campaigns and affiliate promotions.
- Ensure that content and messaging are consistent with brand guidelines by conducting reviews and audits monthly.
- Track and analyze campaign performance, making real-time adjustments as needed.
- Use data and analytics tools to measure the effectiveness of influencer and affiliate campaigns.
- Provide regular reports and insights to manager and evaluate campaign ROI and make data-driven decisions.
- Ensure that all influencer and affiliate partnerships comply with legal and industry regulations, including FTC guidelines.
- Keep up to date with industry trends, emerging platforms, and changes in influencer and affiliate marketing landscapes.
- Bachelor's degree in marketing, business, or a related field.
- Proven experience in influencer marketing and affiliate program management, min of experience in relationship management.
- Strong understanding of digital marketing strategies and social media platforms.
- Excellent negotiation and communication skills.
- Proficiency in using analytics and tracking tools to measure campaign performance.
- Creativity and ability to develop engaging marketing content.
- Strong project management skills with the ability to handle multiple campaigns simultaneously.
- Experience with HubSpot, Impact Radius, or other related software is highly desired.
- Social media marketing experience.
- Knowledge of legal and compliance issues related to influencer and affliliate marketing.
- Familiarity with industry-specific software and tools.
- Ability to adapt to a fast-paced, evolving environment.
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