Engineering Manager, Salesforce Marketing Cloud (SFMC) POST NUMBER: 475064
Michigan | Hybrid (Onsite Required)
$115,000 – $135,000 base Overview : Lead a senior Marketing Technology team delivering enterprise?scale, data?driven, omnichannel campaigns within Salesforce Marketing Cloud. Responsibilities
- Manage experienced marketing automation or platform engineers
- Own Salesforce Marketing Cloud (SFMC) tech strategy, integrations, data activation
- Drive large?scale Email Service Provider (ESP) migrations & omnichannel initiatives
- Experience with data extensions, journeys, automation, and channel orchestration
- Guide architectural and platform decisions - not just oversee execution
- 5 years Salesforce Marketing Cloud experience & 3 years people leadership
- Expert SQL and data modeling skills
- Experience with enterprise integrations and automation frameworks
- Hands ? on experience with Customer Data Platform (CDP), preferably Twilio Segment, to unify customer data across sources and activate it for personalized, data ? driven, and omnichannel marketing journeys at scale.
- Experience with Advanced Mobile & Emerging Messaging Channels, delivering and orchestrating campaigns across SMS, push notifications, RCS, in ? app messaging
- Business chat apps, cross ? channel coordination rather than siloed
- Financial Services or Regulated Enterprise Background, balancing speed, data integrity, governance, and risk, while supporting consumer marketing platforms.
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