VP, Product Transformation

WelbeHealth
Lansing, MI

At WelbeHealth, we serve our communities' most vulnerable seniors through shared intention, pioneering spirit, and the courage to love. These core values and our participant-focus lead the way no matter what.

The VP, Product Transformation is accountable for leading the prioritization and effectuation of transformative improvements in the experience that participants, team members, and meaningful stakeholders have when interacting with us in alignment with the company's strategic and operational goals. Success is measured by the degree to which transformation efforts bring about the intended improvement in KPIs outlined in their approved business cases. There is no restriction on functional areas for transformation efforts, but most are anticipated to occur at the intersection of participant-facing operational, clinical, and technical domains where there is opportunity for material impact on meeting strategic and operating plan goals. Similarly, the role has no restriction on involvement at any phase of effort but will likely be weighted toward the front-end of opportunity prioritization, business case navigation, and design with increasingly matrixed collaboration on later phases of implementation and assessment.

This role is different because the VP, Product Transformation at WelbeHealth:

  • Influences end-to-end service delivery, not just digital products - this role goes beyond traditional product leadership by owning transformation across clinical, operational, and technical domains, directly shaping how seniors, caregivers, and team members experience the WelbeHealth model of care

  • Leads the full lifecycle of transformation as the organization's central voice for product excellence - from identifying opportunities and building business cases to designing solutions and measuring impact, this role ensures meaningful initiatives are prioritized and executed to drive measurable, mission-aligned outcomes

We care about our team Members. That's why we offer:

  • Medical insurance coverage (Medical, Dental, Vision)

  • Work/life balance - We mean it! 17 days of personal time off (PTO), 12 holidays observed annually, and 6 sick days

  • 401K savings + match

  • Comprehensive compensation package including base pay, bonus, and equity

  • And additional benefits!

On the day-to-day, you will:

  • Serve as the lead and most fact-based voice on how participants, team members, and meaningful stakeholders experience the WelbeHealth product, as well as report on what's going well, identify key areas for improvement, and map these insights against highest priority strategic and operational goals

  • Own the process for prioritizing areas for transformational product improvement, ensuring strong alignment among leadership

  • Design and own the product transformation business case process to ensure that highest priority initiatives are selected with clear KPI deliverables, budgets, resource allocation, and timelines

  • Act as the lead designer of transformation initiatives, owning the conceptual stages of design and participating in the more detailed and technical phases within a highly matrixed environment (e.g., generating agile process stories, elaborating requirements, developing clinical informatics informed end-user workflows)

  • Maintain programmatic ownership and status reporting of transformation initiatives through implementation and beyond, while collaborating with other reporting lines accountable for technical product management, project management, implementation, training, measurement, etc.

  • Own the assessment of impact following launch, providing clear reporting back to relevant stakeholders on the degree of success relative to the approved business case

  • Function as the WelbeHealth Product "Chief Communications Officer," maintaining always ready and concise communication regarding product priorities, roadmaps, and risks/mitigations suitable for the board, executive team, all hands meetings, and approved external audiences

Job requirements include:

  • Bachelor's degree required, graduate degree in related field preferred; clinical background strongly preferred

  • Ten (10) years of progressive leadership in product transformation in healthcare services, experience driving innovation to advance strategic and operational goals across operational, clinical, and technical domains

  • Product design leadership experience in healthcare services

  • Experience leading in a data-driven organization, leveraging reports and data to prioritize and manage people and projects

  • Experience with business case process design and ownership

  • Experience collaborating on story creation and requirements elaboration in an Agile software development environment

  • Experience collaborating on design of front-line clinician workflows (operational and technical) involving lean operations and clinical informatics best practices

We are seeking a VP, Product Transformation that has a track record in progressive leadership in product transformation and innovation in healthcare service. If you're ready to join a team that values both its participants and team members, we'd love to hear from you.

Salary/Wage base range for this role is $247,280 - $340,010 / year + Bonus. WelbeHealth offers competitive total rewards package that includes, 401k match, healthcare coverage and a broad range of other benefits. Actual pay will be adjusted based on experience and other qualifications.

Compensation

$247,280-$340,010 USD

COVID-19 Vaccination Policy

At WelbeHealth, our mission is to unlock the full potential of our vulnerable seniors. In this spirit, please note that we have a vaccination policy for all our employees and proof of vaccination, or a vaccine declination form will be required prior to employment. WelbeHealth maintains required infection control and PPE standards and has requirements relevant to all team members regarding vaccinations.

Our Commitment to Diversity, Equity and Inclusion

At WelbeHealth, we embrace and cherish the diversity of our team members, and we're committed to building a culture of inclusion and belonging. We're proud to be an equal opportunity employer. People seeking employment at WelbeHealth are considered without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), pregnancy or other status protected by applicable law.

Beware of Scams

Please ensure your application is being submitted through a WelbeHealth sponsored site only. Our emails will come from @welbehealth.com email addresses. You will never be asked to purchase your own employment equipment. You can report suspected scam activity to [email protected]

Posted 2026-02-06

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