Digital Marketing Specialist

About Us:

How many companies can say they've been in business for over 177 years?!

Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles ever-changing environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

What's the role?

Are you a detail-oriented digital marketer with a passion for SEO, content, and campaign strategy? Join our high-energy, collaborative B2B marketing team that's driving growth through cutting-edge mar-tech tools and creative execution.

As a Digital Marketing Specialist, you'll play a hands-on, multi-functional role supporting strategic initiatives-from optimizing content in Adobe Experience Manager (AEM) and executing digital ad campaigns to writing blog content optimized for SEO and generative AI, and running webinars that engage and convert.

You'll work closely with the Digital Marketing Manager and cross-functional teams to manage multiple fast-paced projects, track performance, and evolve our digital strategy for maximum impact.

Sound Interesting?

Here's what you'll do:

• Collaborate on digital marketing strategy and execution
• Optimize website content in AEM to drive engagement and leads
• Run and refine SEO strategies to improve visibility
• Design digital ads and support multichannel campaigns (web, email, social)
• Write blog content optimized for SEO and generative AI
• Plan, coordinate, and execute webinars
• Analyze campaign data and make performance-driven recommendations
• Assist with various marketing projects, including print/digital collateral
• Ensure brand consistency across all digital content

Do you qualify?

• 3+ years of experience in digital marketing, with a strong focus on SEO, content development, and campaign execution
• Proficiency in social media advertising, including platforms like LinkedIn Ads and Meta Ads, with experience using audience targeting or intent data tools
• A track record of writing and optimizing content for SEO and generative AI-driven search visibility
• Strong knowledge of marketing performance analytics via Google Analytics, Mixpanel, or similar tools
• Familiarity with SEO platforms such as Ahrefs, SEMrush, or equivalent
• Experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign), Adobe Express, or Canva for ad and content design
• Hands-on experience with Adobe Experience Manager (AEM) or other CMS platforms
• Excellent communication and cross-functional collaboration skills
• A positive, proactive mindset, sharp attention to detail, and the ability to thrive in a fast-paced, deadline-driven environment
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
• Bachelor's degree in Marketing, Communications, or a related field (preferred)
• Certifications in Google Ads, Google Analytics (GA4), Meta Ads, or LinkedIn Marketing (preferred)

We have amazing benefits to support you as an employee at ZEISS!

• Medical
• Vision
• Dental
• 401k Matching
• Employee Assistance Programs
• Vacation and sick pay
• The list goes on!

Your ZEISS Recruiting Team:
Maria Khalil

Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends).