Retail Specialist - Work in the Sidecar!

New Holland Brewing Company
Holland, MI

Work in the Sidecar - our retail shop! (It's like regular retail, but more fun)

Join the team at the original New Holland Brewpub in downtown Holland. Work with a great team, make GREAT MONEY, enjoy great perks ($1 beers anyone???)

Welcoming guests and chatting with them. Describing our beers and spirits and giving samples (We'll teach you!) Help guests with buying decisions. Introducing guests to new products. Working in the Sidecar is unlike any other "store" you've ever worked in.

This is a tipped hourly position paying $13.73/hour PLUS TIPS. Friday - Saturday - Sunday availability a must.

What our team has to say about working in the Sidecar:

  • Even with it's busy, it's fun.
  • I love the experimental nature of the brewery & distillery.
  • Everybody that works here is so great.
  • This job is a great "foot in the door" even if you don't have restaurant experience.

What we offer you

  • An innovative, growing company in our industry.
  • A strong culture: one that is guided through our Mission, Vision and Values.
  • A collaborative, caring, creative and engaging place to work.
  • Great perks and a great team!!

Job summary

The Retail Specialist immediately welcomes & warmly greets guests upon arrival and departure. Assist customers & encourage them to purchase merchandise, beer, and spirits in a retail environment. This position requires a passion for working with the people.

What you would do

  • Lead and act in a manner that is consistent with our Mission, Vision & Values.
  • Assist customers with retail merchandise.
  • Assist guests with reservations.
  • Helps customers make selections by building customer confidence, offering suggestions and opinions.
  • Utilize our methods of communication and technology.
  • Know our beer, wine and spirits and be able to accurately describe each item in terms of taste, style and category.
  • Know all of the company’s upcoming events and promotions.
  • Maintain cleanliness throughout the entire store.
  • Check customer identification for age verification in accordance with legal standards.
  • Organize and maintain all retail merchandise.
  • Run our takeout operation and ensure accuracy of to-go/ delivery orders.
  • Bring curbside orders to guests’ vehicles or directly to them for instore pick up.
  • Make drink & food recommendations and answer any questions about items on both menus.
  • Perform other responsibilities as assigned.

What you offer us

  • Excellent interpersonal skills.
  • Problem solving and forward-thinking mindset.
  • Ability to multi-task with a calm, positive attitude.
  • A passion for engaging with guests and for providing a hospitality-focused environment.
  • A desire to be part of high-functioning team.
  • Possess good communication skills and the ability to work well with teammates.
  • Possess a sense of urgency.
  • Maintain a positive attitude in stressful situations.
  • Must be able to work days, nights, weekends, and holidays.

Physical requirements

  • Be able to work in a standing position for up to ten (10) hours at a time.
  • Be able to reach, bend, stoop and frequently lift fifty (50) pounds.

Desired qualifications

  • Experience in a retail position desired, not required.
  • Possess basic math skills and have the ability to handle money and operate a cash register.
  • ServeSafe certified, or the ability complete certification within 90 days of employment.

Reports to: General Manager



Our Mission
At New Holland Brewing Company, we are on a mission to enhance the quality of people’s lives.



Our Vision
New Holland Brewing Company’s vision is to create savored moments for the world.



Our Values
We Believe * We Engage * We Own * We Lead * We Act with Integrity * We Care



How your job supports the mission

  • Engage with customers, providing a remarkable experience.
  • Support fellow Team Members through teamwork and communication.
  • Build personal communication and problem-solving skills.

Summary of a typical day

  • Assist guests with purchases, to-go orders, and online purchases.
  • Maintain the store by stocking, folding, and cleaning.
  • Assist guests enthusiastically.



New Holland Brewing Company is an Equal Opportunity Employer and we do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability. Pursuant to the Americans with Disabilities Act (ADA), New Holland Brewing Company will make reasonable accommodation of working conditions or methods in order to perform the duties of the position. New Holland Reserves the right as part of a development plan to fill a position without the role being posted.

New Holland conducts job-related background checks prior to hire to ensure a safe and secure work environment in which current team members, guests, and company assets are protected, while protecting the integrity and confidentiality of information gathered during the evaluation.

Background checks are conducted on the finalist only following the issuance of a contingent offer of employment. At this point in the hiring process, you would be asked to authorize New Holland to conduct the background check. You would be provided with online authorization and disclosure forms that require identifying information, including other names used, Social Security Number and birthdate, current address, and contact information.

Candidates with questions are encouraged to contact the People & Culture team at [email protected].

Posted 2026-05-15

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