Senior Manager, Employee Channels

Description

GM is modernizing how we communicate with employees across corporate offices and manufacturing sites. We are seeking a Senior Manager, Employee Channels , to lead integration of the editorial strategy for employee channels, with a focus on frontline audiences.

This leader will set the editorial direction, guardrails and priorities for employee content and channels, working in close partnership with the content owners and the day-to-day editorial planning and production teams. The role blends editorial leadership, multi-channel governance, and frontline enablement to deliver clear, consistent and relevant employee communications at scale.

Key responsibilities :

Manufacturing app editorial leadership

Set the editorial direction and digital content strategy for our frontline app, ensuring content is relevant locally and reinforces GM’s overall story and business priorities.

Partner with plant communicators to create high-impact, reusable assets.

Create straightforward playbooks, templates and content packages that plant communicators can adapt quickly and deploy.

Editorial strategy for employee channels

Lead editorial priorities and calendars for employee channels in support of GM’s business strategy, culture and narrative.

Bring together leadership across Corporate Communications, Manufacturing, Tech, HR and other partners into a single, integrated editorial calendar, so employees see a clear, cohesive story across GM-wide employee content.

Coordinate with content studios to plan campaigns and build reusable assets that can be activated across internal channels.

Channel governance and integration

Define and maintain simple editorial frameworks and decision rights for multiple channels, including intranet, email, Slack, frontline apps and closed-circuit TV.

Maintain and refine editorial KPIs for employee channels; partner with channel and content owners to review performance and act on data and feedback.

Lead a high‑performing team, providing clear strategy, direction and coaching so their work drives enterprise‑level improvements in employee channel performance and content quality.

Local and crisis communications

Provide internal communications leadership for major campuses in Southeast Michigan on ongoing messaging and higher-profile issues.

Support issues and crisis communications as needed, applying sound judgement, calm execution, and alignment with GM’s overall communications approach.

Skills and experience:

13+ years in communications, including leading editorial strategies and internal channel frameworks at scale.

Bachelor's Degree Required

Recognized expert in editorial content, with exceptional writing and editing skills.

Experience guiding other senior communicators and elevating their content (e.g., editors, content leads).

Proven ability to build strong, trusting relationships and align senior stakeholders and competing priorities around a single vision.

Experience designing communications for multiple audiences including frontline workers and office-based employees.

Experience with issues or crisis communications, operating with urgency, discretion, sound judgment and calm execution.

Data-driven approach to editorial planning and channel performance, including defining and using digital apps and KPIs.

Comfortable experimenting with AI-powered tools for content, analytics and planning, and helping the team adopt them in smart, practical ways.

#LI-MO1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.