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Director, NA CS&E, Commercial Strategy & Execution

Perrigo Company plc
Grand Rapids, MI
At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All . We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone , we are the people behind the brands you trust. We are Opill, Compeed, Solpadeine, NiQuitin, and many more. We Are Perrigo . We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to win in self-care.

Description Overview

The Director, Commercial Strategy & Execution for North America is responsible for developing and executing shopper-centric, omnichannel category strategies that unlock mutual growth for Perrigo and its retail partners. This leader translates brand and innovation strategies into commercially actionable frameworks that drive market activation, elevate executional excellence, and deliver joint value creation.

A key focus of this role is driving improvements in in-process customer metrics – including Distribution, Velocity, Retail Execution, and Pricing (DVRP) – through strategic planning and cross-functional collaboration.

Scope of the Role

Strategic Leadership

  • Define and lead the NA Commercial Strategy & Execution agenda for Upper Respiratory, Digestive Health, Sleep, Pain, aligned to Perrigo’s self-care growth priorities.
  • Own the development of category strategies across categories, driving joint value creation with key customers.
  • Translate brand and innovation strategies into commercial frameworks that drive activation across channels and customers.
  • Lead omni-channel go-to-market strategies for priority innovations and category initiatives.
  • Embed commercial strategy into annual planning, innovation pipelines, and customer engagement models.

Joint Value Creation & Collaboration

  • Partner with Sales, Marketing, and Customer teams to co-create category growth plans that deliver measurable impact for both Perrigo and retail partners.
  • Serve as a strategic thought partner to key customers, bringing forward insights, activation ideas, and performance frameworks.
  • Collaborate with Revenue Growth Management, Sales Excellence, and Shopper Marketing to deliver integrated commercial toolkits and execution plans.
  • Champion a customer-first mindset, tailoring strategies to retailer formats, shopper missions, and channel dynamics.

Capability Building & Executional Excellence

  • Lead the UR/DH/Sleep/Pain portion of the North America Commercial Strategy & Execution team, fostering a culture of strategic thinking, collaboration, and high performance.
  • Establish and scale best practices, playbooks, and toolkits that elevate execution across customers and channels.
  • Drive continuous improvement in commercial capabilities through training, coaching, and knowledge sharing.
  • Ensure consistent deployment of commercial frameworks across priority customers and categories.

Performance & Analytics

  • Own the creation of strategies that improve in-process customer metrics, including Distribution, Velocity, Retail Execution, and Pricing (DVRP).
  • Define and track KPIs to measure the impact of category strategies, innovation launches, and commercial initiatives.
  • Leverage data and analytics to inform decision-making, optimize execution, and drive ROI.
  • Lead post-launch reviews and performance assessments to refine future strategies and activation plans.

Experience Required

Typically these skills are obtained with a Bachelor’s degree along with 12+ years of progressive leadership in commercial strategy, category strategy, or shopper marketing within CPG, retail, or healthcare.

Proven experience leading Commercial Strategy organizations and influencing senior stakeholders. Experience in Marketing and Sales is highly preferred.

Demonstrated success across both Digital and Brick-and-Mortar retail environments, with deep understanding of omnichannel dynamics.

Track record of joint business planning and customer-facing value creation.

Strong strategic thinking, commercial acumen, and ability to lead cross-functional teams in a matrixed environment.

Experience Building Capabilities, Leading Transformation, And Driving Organizational Change.

Deep understanding of the North American retail landscape, shopper behavior, and executional levers.

Benefits

We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Find out more about Total Rewards at Perrigo.

Hybrid Working Approach

We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here

Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo
Posted 2025-11-21

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