Media/Marketing Specialist

Job Description

Job Description

AmeriCare Medical is seeking an energetic, dedicated and creative Marketing and Social Media Specialist with graphic design skills to grow our existing social media presence and marketing initiatives in the home healthcare space. The perfect candidate will have an upbeat personality, enjoy working in a collaborative environment, display a professional attitude and be able to work under pressure when faced with project deadlines. This is a Monday – Friday 8:30 – 5:00 in-office position based in Troy, Michigan.

Only candidates local to Troy, Michigan will be considered.

Benefits

Our full-time employees enjoy generous benefits, many beginning the first of the month following 60 days of employment:

• Medical/RX
• Dental
• Vision
• Life/AD&D Insurance(company-paid)
• Long Term Disability (company-paid)
• Voluntary Life/AD&D Insurance (employee and family, employee paid)
• Short-term Disability Insurance (employee paid)
• Profit-Sharing Retirement Plan (after meeting eligibility, company funded)
• Paid Time Off (after 90 days)
• Bonus
• Employee Discount
• Company cellphone

Essential Duties and Responsibilities

• Expand company presence by creating and managing social media platforms (YouTube, Facebook, Snapchat, X (Twitter), Instagram, Constant Contact, etc.) that align with marketing goals
• Maintain/establish relationships with referral sources to include Hospital Liaisons, Medical Case Managers. Etc.
• Maintain corporate websites with updates, press releases, news, and special interest items to ensure brand consistency
• Collaborate with Web Developer to improve design and make improvements to company websites to increase exposure
• Manage online reviews
• Analyze metrics and adjust strategies to improve marketing efforts and ad campaigns
• Work with CEO and sales team to promote company vision with marketing materials, promotional items, and online advertising
• Manage the logistics for corporate tradeshows, media events, programs, and company-sponsored events
• Oversee company merchandise orders, i.e., clothing, brochures, flyers, banners, posters, etc.

Qualifications

• Bachelor’s degree in Communications, Marketing, or like
• Proficiency with Word Press, Microsoft Office, Adobe InDesign, Photoshop, etc.
• In-depth knowledge of social media platforms
• Understanding of social media publishing, monitoring and analytical tools; ability to analyze and interpret metrics and translate into strategic decisions
• Strong written and creative skills
• Ability to excel independently; a true starter with a can-do attitude