Marketing Associate, SmartCare

Stryker
Kalamazoo, MI

As a Marketing Associate for the SmartCare Downstream team, you will play a key role in advancing our Smart Hospital vision. In this role, you will craft compelling marketing collateral and collaborate with cross-functional partners to drive adoption of SmartCare solutions that transform clinical workflows and improve patient outcomes. You will gain hands-on experience across our connected ecosystem—spanning communication, automation, and workflow orchestration—while supporting our world-class selling organization to make a real impact on care delivery.

WHAT YOU WILL DO

  • Assist in the implementation and execution of marketing collateral and sales support programs for SmartCare solutions.
  • Support the execution of marketing plans and sales tools across SmartCare product lines.
  • Gather and relay customer insights and competitive intelligence to help shape SmartCare strategy.
  • Serve as a subject matter expert (SME) on SmartCare products to support internal and external stakeholders.
  • Track and analyze key performance indicators (KPIs) to report marketing effectiveness.
  • Partner with sales to support training initiatives, promotions, and campaigns.
  • Assist in pricing strategy and ensure marketing aligns with margin goals.
  • Manage and maintain marketing collateral, ensuring accuracy and alignment with SmartCare brand standards.
  • Contribute to portfolio positioning through segmentation, targeting, and messaging support.
  • Support cross-functional teams by providing feedback on customer needs and usage trends.

WHAT YOU NEED

Required
  • Bachelor’s degree
Preferred
  • Bachelor’s degree in Information Technology, Computer Science, or related disciplines
  • Internship experience or relevant coursework in marketing, sales, or healthcare
Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.
Posted 2026-01-30

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