Lead Gen Representative-10

Lead Gen Representative (Entry-level/Early Career)
Location : Must be located in any of the following cities:
Grand Rapids or Kalamazoo, MI

Experience : Recent graduate or ≤2 years of experience

About Rep-Lite

Rep-Lite is a leading provider of on-demand sales talent solutions for both B2B organizations and healthcare/medical device companies. We help clients scale quickly by building high-performing sales teams, reducing hiring risk, and accelerating revenue growth.

Role Overview

This entry-level role is designed to identify companies that need help building their sales teams and strengthening their sales bench depth to develop future sales leaders. You’ll focus exclusively on lead generation—prospecting, qualifying, and booking meetings with decision-makers across B2B industries and healthcare sectors. You will not close deals; your mission is to fill Senior Sales calendars with qualified appointments.

Key Responsibilities

• Conduct high-volume outbound outreach (calls, emails, LinkedIn) to B2B and healthcare decision-makers.
• Research and identify prospects in target markets.
• Qualify leads based on client criteria and business needs.
• Schedule meetings for Senior Sales reps with qualified buyers.
• Maintain accurate records in CRM and track outreach activity.
• Collaborate with senior team members to refine messaging and improve conversion rates.

What You Bring

• Bachelor’s degree or up to 2 years of sales/prospecting experience.
• Strong communication skills—comfortable cold calling and emailing.
• Resilient, goal-driven, and thrives in a fast-paced environment.
• Coachable and eager to learn.
• Self-starter who is motivated to get results.
• Familiarity with CRM tools is a plus.

Why Join Us

• Impactful work: Your efforts fuel revenue growth for clients across multiple industries.
• Career growth: Clear path to senior sales or client-facing roles.
• Aligned incentives: Base salary + spiff per closed deal sourced from your appointments.
• Training & mentorship: Learn B2B and healthcare sales strategies from experienced professionals.

If you're eager to grow your career and want to be part of a team that's making a real impact, we’d love to hear from you.

Rep-Lite receives a large volume of resumes for each position and regretfully cannot respond to each application.

If we have an interest in speaking with you further, we will email a request for a video interview. Sometimes these emails end up in spam/junk so please make sure you are checking them periodically; the sending domain will be @applytojob.com.

Thank you for your interest in Rep-Lite and good luck in your search!

***“Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.