Social Media Specialist

Haystack
Detroit, MI
Social Media Specialist | Detroit, MI | Hybrid

We're working with a leading energy innovator powering sustainable solutions for millions on this exciting opportunity.

Are you a social-savvy strategist ready to shape the voice of a major utility leader? We are looking for a Social Media Specialist to drive engagement across the full digital spectrum—from executing high-impact paid campaigns on Meta and TikTok to managing real-time community sentiment using advanced listening tools like Sprinklr.

The Role

  • Lead campaign development by creating high-impact briefs for paid social initiatives and collaborating with agency partners to optimize performance.
  • Spearhead community management and social care, acting as the critical liaison between Corporate Communications and Customer Service teams.
  • Execute in-house paid social placements across Meta, LinkedIn, Reddit, and TikTok, managing everything from objective selection and targeting to UTM tagging.
  • Utilize social listening tools and Boolean searches to monitor trends, sentiment, and volume, flagging emerging issues for rapid response.
  • Analyze data and KPIs to deliver comprehensive performance reports that showcase ROI and audience growth to internal business partners.

What You'll Need

  • 5+ years of relevant experience in social media management, digital marketing, or corporate communications.
  • Proficiency in enterprise Customer Experience Platforms such as Sprinklr, Hootsuite, or Sprout Social.
  • Hands-on experience launching and optimizing paid social campaigns across Meta, LinkedIn, Reddit, and TikTok.
  • Strong technical skills in Boolean search logic for social listening and advanced proficiency in Microsoft SharePoint and Teams.
  • Bachelor’s degree in Marketing, Communications, or a related field with exceptional writing and editing capabilities.

What's On Offer

  • Long-term stability with a contract running through the end of 2026 and the potential for annual extensions.
  • Hybrid work flexibility based in a vibrant Downtown Detroit office location.
  • The opportunity to work with a prestigious energy leader dedicated to a cleaner, sustainable future.
  • High-visibility role impacting large-scale community initiatives and corporate reputation.

Apply via Haystack today!

Posted 2026-03-03

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