Paid Media Manager

Job Description

Job Description

We are looking for a talented Paid Media Manager to oversee and optimize digital advertising campaigns across various platforms, working onsite for our client based in Ferndale, Michigan. This Contract-to-permanent position offers an exciting opportunity to work with dynamic clients in diverse industries, managing paid and organic social media campaigns. If you have a passion for digital marketing strategies, managing paid advertising budgets, and have a knack for driving impactful results, we encourage you to apply.

Responsibilities:

• Develop and execute paid media campaigns across platforms such as Google Ads, Meta/Facebook, LinkedIn, Instagram, and TikTok.

• Monitor campaign performance metrics using tools like Google Analytics and Tableau, ensuring optimal results.

• Manage budgets for paid media initiatives, including end-of-month ad spend reporting and reconciliation.

• Perform quality assurance testing and light copywriting to refine campaign materials.

• Collaborate with teams to send newsletters and track workflow using project management tools.

• Build and test pages in WordPress, including A/B testing to improve user engagement.

• Evaluate the success of campaigns and provide actionable recommendations for improvement.

• Enhance programmatic media strategies to deliver targeted advertising solutions.

• Utilize organic social media tools like Sprout to manage and analyze social campaigns.

• Minimum of 2 years of experience running paid media campaigns across multiple industries.

• Proficiency in digital marketing tools such as Google Ads, Google Analytics (GA4), and Facebook Ads.

• Experience with programmatic media and social media advertising platforms.

• Strong analytical skills to interpret campaign data and optimize performance.

• Familiarity with organic social media management and tools like Sprout.

• Basic understanding of content creation and copywriting principles.

• Experience working within agency settings is highly preferred.

• Ability to manage budgets and track ad spend effectively. Ability to work onsite daily in Ferndale office.