Manager, Upstream Marketing - Total Joints

The Manager, Upstream Marketing is a critical role within the Stryker Orthopedics Instrument – Total Joint portfolio, working closely with Research & Development and Business Development. This role is responsible for leading across people, processes, and projects, as well as developing a high-performing team of upstream marketing specialists. The team will capture and translate market insights, Voice of Customer (VOC), and Voice of Sales into actionable strategies to determine commercial viability and ensure we are solving clinical problems for our customers.

This position is based in Kalamazoo, Michigan. You will be required to travel up to 40% domestically and internationally.

What you will do

• Advise on the organization’s major competitors

• Anticipate and understand the types of competition that may arise in the future

• Monitor market activity, penetration, and competitive wins or losses

• Identify new customer groups and tailor marketing strategies to meet current and prospective needs

• Build relationships with key opinion leaders and establish connections with emerging thought leaders

• Analyze unmet needs to identify product and service opportunities; summarize qualitative and quantitative research and draw actionable conclusions

• Translate customer input into unmet needs and evaluate key assumptions and variables in market research conclusions

• Identify market trends and proactively adjust strategies based on the healthcare environment

• Raise coworkers’ awareness of industry standards, practices, and guidelines

• Manage and lead the new product development process (NPDP) from start to finish, engaging key internal stakeholders

• Collaborate cross-functionally to support the NPDP process

• Lead execution strategy for the defined portfolio

• Communicate long-term portfolio strategy to key stakeholders to drive organizational alignment

• Partner with R&D to anticipate future needs and required strategic assets

• Partner with Clinical Affairs to generate clinical trials, research grants, and cost-benefit analyses to support clinical claims

• Align customer acquisition and retention strategies with broader portfolio strategy

• Align segment strategy with overall business strategy

• Define category strategies based on the business lifecycle stage

• Guide teams in targeting customers based on total market potential and opportunity

• Continuously monitor and communicate market trends and recommend strategic actions

• Establish benchmarks and document key assumptions when developing forecasts

• Lead the development and integration of product lifecycle management (PLCM) plans

• Manage pricing strategies and ensure alignment with business unit goals

• Monitor effectiveness of marketing channels and campaigns

• Define key criteria for evaluating business performance

• Contribute to establishing company and industry best practices for performance analysis

What you need

Required

• Bachelor’s degree

• 8+ years of work experience

• 4+ years of experience in the medical device industry (sales, marketing, business development, or R&D preferred)

Preferred

• MBA preferred

• Clinical experience in an operating room environment

• Experience with Big Picture Framework is a plus

• Experience with pre-commercialization planning

• 2+ years of people management experience

• Excellent presentation and interpersonal communication skills

• Strong analytical and problem-solving abilities

• Ability to manage multiple projects while meeting established timelines

• Ability to influence without formal authority

• Ability to work within complex interdivisional procedures and policies

• Proficiency in Microsoft Office (Excel, Word, PowerPoint)

United States of America Pay Ranges:

• USN : $118,000 - $196,700 USD Annual

View the U.S. work location and transparency guide to find the pay range for your location.

Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.