Global Web Content Hub Specialist

Description

This role leads the Global Content Hub , GM’s centralized content-sharing and copy-down engine that supports global brand websites across Chevrolet, Buick, GMC, Cadillac, and other brands. The position owns how U.S. “master” website content is scaled, adapted, and reused by regional and local markets—balancing brand consistency with local market needs.

You’ll sit at the intersection of content, platforms, agencies, and global markets, ensuring that global sites can move faster, stay on-brand, and avoid reinventing the wheel. This is a hands-on role that combines content strategy, governance, platform evolution, and direct market engagement.

What You’ll Do:

Lead the Global Content Hub

Oversee the supplier team supporting global brand and market websites content sharing.

Own the Hub’s three core pillars: consistency, efficiency, and expertise across global web content.

Ensure U.S. master pages, copy docs, comps, and assets are effectively reused as global templates.

Manage Global Website Copy-Down & Content Adaptation

Lead the end-to-end process for copying U.S. master pages into global and regional sites.

Coordinate with agency support team to sanitize and stage content in the global CMS/DAM layer.

Enable markets to localize copy, SEO, GEO and legal content before local publication.

Provide Direct Market Support & Governance

Facilitate monthly content collaboration meetings with key global markets (South America, Japan, Korea, Mexico, Canada, Middle East, Australia, New Zealand, Europe).

Align on upcoming launches, web timelines, and available global content.

Identify and escalate issues related to navigation, components, assets, and design system alignment.

Drive Cross-Functional Content & Tooling Initiatives

Collaborate with Global Content Operations and Self-Serve teams to package and surface support content, how-to articles, and feature guides for web and GM Answers.

Ensure content is discoverable, reusable, and scalable for regional markets via the Hub.

Communicate enhancement priorities, release notes, and bug fixes to global stakeholder communities.

Experience:

Bachelor’s degree

3+ years of marketing or global brand experience preferred; automotive industry experience recommended not preferred.

Strong project management skills with the ability to balance multiple priorities in a fast-paced environment.

Familiarity with content creation, brand governance processes, visual identity and asset management preferred.

Exceptional written and verbal communication skills.

Proficiency in managing relationships with external agencies and internal cross-functional teams.

Expertise in cross-cultural communication and collaboration with global stakeholders.

Demonstrated cultural competence, sensitivity, and diplomatic ability; willingness to navigate and respect cultural differences.

Regularly participate in global meetings which may be outside of core business hours due to local market time zones.

Ability to be a proactive, collaborative self-starter, who takes initiative and seeks out support and guidance as needed.

Fluency in an additional language, or deep experience operating in multilingual global environments, is a plus and will help accelerate effectiveness with international markets.

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

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Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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