Retention Coordinator

The Retention Coordinator will primarily support the Michigan Lottery Commission, while also contributing to digital engagement and retention initiatives across other lottery jurisdictions as needed. Reporting to the iLottery Marketing Manager, this role will help execute personalized, data-driven marketing campaigns that drive player engagement, retention, and loyalty. It will play a vital role in managing digital touchpoints—such as email, SMS, and push notifications—while supporting broader promotional and loyalty initiatives that enhance the player experience throughout the customer lifecycle. The ideal candidate is thorough, technically proficient, and collaborative, with experience coordinating CRM and promotional marketing efforts in a fast-paced environment.

What You'll Do:

Digital Campaign Management

• Assist in the planning, coordination, and execution of digital marketing campaigns—including email, SMS, and push notifications—that drive player retention, loyalty engagement, and support broader acquisition and conversion goals.

• Coordinate and implement the setup of online bonus promotions across web, app, and other communication channels.

• Assist with audience segmentation and automation setup using marketing platforms to enable personalized player journeys.

• Maintain and distribute the campaign calendar to ensure clear visibility across internal and external partners.

• Assist in the creation of promotional content, including banners, copywriting for emails and messaging, and other campaign materials.

• Assist in uploading and managing digital assets across platforms, ensuring alignment with campaign strategy and brand standards.

• Coordinate reviews and gather required approvals to meet delivery timelines and compliance requirements.

• Support the development, QA, and deployment of bonus campaigns, email templates, and other marketing materials across multiple platforms to ensure flawless execution.

Campaign Reporting and Optimization

• Monitor campaign execution, ensuring timelines, specifications, and quality benchmarks are met.

• Support ongoing testing efforts, including A/B and multivariate testing, to inform campaign optimizations.

• Support performance reporting and assist in identifying key insights to improve engagement efforts.

• Track campaign and promotion-related expenses and assist in preparing reports on return on investment, participation, and key findings.

Cross-Team Collaboration

• Work closely with the internal Marketing teams, clients, external vendors, and other internal departments to align campaign planning and execution.

• Communicate campaign details to customer-facing teams to ensure they are informed and equipped to support player inquiries.

• Contribute to cross-functional coordination and maintain positive working relationships across teams and partners.

Process and Compliance Support

• Help document campaign processes and maintain execution standards to ensure consistency and efficiency across jurisdictions.

• Assist in maintaining compliance with industry regulations, including U.S. CAN-SPAM requirements and digital marketing standard processes.

• Stay informed on trends in digital marketing, loyalty, and player engagement to support the continual improvement of marketing initiatives.

What We're Looking For:

• Bachelor’s degree in Marketing, Business, or a related field. A comparable amount of training and related experience may be substituted.

• 2+ years of experience in CRM marketing and/or similar role in a digital marketing environment. Direct experience with coordinating and implementing email marketing campaigns and/or loyalty program campaigns is a plus.

• Process driven with a demonstrated ability to handle multiple projects simultaneously.

• Excellent communication and collaboration skills.

• Exceptional attention to detail; writing, editing and proofreading skills.

• Comfortable in a fast-paced, changing environment.

• Familiarity with performance tracking, A/B testing, and data reporting.

• Knowledge of email marketing guidelines and compliance requirements.

• Design and HTML/CSS experience a plus.

• Experience with Bloomreach Engagement a plus.

Company Summary

Aristocrat Interactive 

Aristocrat Interactive is Aristocrat Leisure Limited’s ( ASX:ALL ) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses ( Anaxi , NeoGames , Aspire Global, BtoBet , and Pariplay) came together.  The business is an industry leader in content and technology solutions for online RMG, with a full- service offering that includes content, proprietary technology platforms and a range of value added services across iLottery , iGaming and Online Sports Betting (OSB).

About Aristocrat

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play .

Our Values

• All about the Player

• Talent Unleashed

• Collective Brilliance

• Good Business Good Citizen

Travel Expectations

None

Pay Range

$59,764 - $110,991 per year

Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.

This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at .

Additional Information

This role is subject to mandatory background screening and regulatory approvals. As part of your employment with Aristocrat, you may be required to complete a criminal background check, submit fingerprints, and obtain licenses or registrations with applicable gaming regulatory authorities.

Aristocrat operates in a highly regulated environment and holds licenses in over 340 gaming jurisdictions worldwide. To meet our global compliance obligations, you will be required to provide the disclosure of relevant personal and background information to government agencies, sovereign nations/tribal regulators, and other applicable gaming regulatory bodies. This is a condition of Aristocrat’s gaming licenses. The specific information required may vary depending on the jurisdiction and project assignment.

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.