Manager, Market Insights (REMOTE)

What you will do

As our Manager of Market Insights, you will lead a high-performing team to deliver actionable insights that shape marketing strategy, drive growth, and inform critical business decisions. You will synthesize competitive, customer, and industry intelligence to identify opportunities, optimize market positioning, and align with and influence cross-functional stakeholders. This role combines advanced analytics, strategic thinking, strong people leadership, and a collaborative and adaptive approach to translate data into meaningful business impact. You will also coach and develop talent while guiding teams in market research, segmentation, and performance measurement to continuously refine strategy and execution.

• Lead competitive intelligence across key product lines—evaluate competitor offerings, positioning, go-to-market moves, and market activity/penetration.
• Advise stakeholders on major competitors and implications for marketing and customer engagement strategy.
• Build and maintain a scalable competitive monitoring approach (tools, processes, and resourcing) to track landscape shifts and recommend responses.
• Define insight needs with partners and translate them into clear research questions, hypotheses, and decision-ready deliverables.
• Select and apply appropriate qualitative/quantitative methods; integrate primary research with third-party sources to generate actionable insights.
• Ensure research rigor—assess validity/reliability, understand statistical significance and basic hypothesis testing, and communicate limitations clearly.
• Coach and enable others to conduct, interpret, and apply research findings; establish repeatable research processes and best practices.
• Synthesize industry trends and regulatory developments using research and third-party data; share implications for the business.
• Maintain a strong external POV by engaging with industry associations, publications, and market/industry thought leaders.
• Lead and develop a high-performing team (hiring, coaching, performance management) and foster an environment of growth and accountability.
• Influence cross-functionally—build collaborative relationships, adapt quickly to new inputs, and drive decisions that balance near-term needs with company-wide impact.

What is needed

Required

• Bachelor’s degree required
• 8+ years of professional work experience required
• 2+ years market research or market strategy experience required

Strongly Preferred

• MBA preferred
• 2+ years of people management experience preferred

Pay Ranges (United States of America)

• USN : $102,600 - $171,000 USD Annual
• US5 : $107,700 - $179,600 USD Annual
• US10 : $112,900 - $188,100 USD Annual
• US15 : $118,000 - $196,600 USD Annual
• US20 : $123,100 - $205,200 USD Annual
• US30 : $133,400 - $222,300 USD Annual