Event Coordinator

Title: Event Coordinator

Reports To: Marketing and Communications Manager

Location: East Lansing, MI

Department: Marketing and Communications

SET SEG is looking for an event coordinator to plan and execute member-facing events that strengthen relationships, support retention and new business opportunities, and showcase the organization’s commitment to Michigan public schools. This role also maintains and grows partnerships with key associations and seeks new opportunities to connect with school leaders and school personnel, ensuring the organization is visible, valued, and engaged in the communities we serve.

WHO WE ARE

School Employers Trust (SET) is a non-profit company that was created after a monumental shift in school funding happened in 1965. SET, which began in 1971, served as an employee benefits association focused on offering comprehensive and affordable employee benefit solutions to Michigan public schools and their employees. Two years later, its partner organization School Employers Group (SEG) was formed to administer compensation and fringe benefits for SET. As schools were faced with more challenges related to risk management, SEG evolved and grew into a company that provides workers’ compensation and property/casualty services for Michigan public schools.

Today, SET SEG continues to expand and find creative ways to meet the specialized needs of its members. This, coupled with a superior member experience, is why SET SEG has maintained its position as an industry leader in the school risk management.

We value those who proactively solve challenges, simplify the complex, thrive in a fast-paced setting, have a customer-first mentality, and seek a collaborative and inclusive work environment. We offer 100% employer-paid insurance (medical, dental, and vision), paid time off (PTO), and paid parental leave.

Our passion is delivering peace of mind to Michigan public schools and we look for team members who are motivated by our cause. To learn more, visit: .

WHO YOU ARE

You are energized by working with a collaborative team and industry peers to support Michigan public schools. You are a creative thinker that brings fresh perspective to new and recurring events. You are open to input and willing to provide multiple options for stakeholder feedback. You are self-motivated, detail-oriented, and process-driven. You are curious and seek understanding when you are unsure of the “why” behind an initiative or project. You can deliver under tight deadlines when necessary and can juggle multiple events and outreach initiatives at a given time. You value a culture that is rooted in mutual respect, where you can learn from different perspectives and roles.

Primary Responsibilities:

• Plans, coordinates, and executes member appreciation events, conferences, webinars, and workshops.
• Develops and manages event timelines, budgets, and vendor relationships.
• Oversees logistics such as venues, catering, registrations, travel, AV/tech, and signage.
• Ensures events are executed seamlessly and reflect the organization’s brand and values.
• Partners with team members and organizational stakeholders to coordinate event invitations, promotions, and follow-up messaging.
• Works with the graphic designer on event branding, signage, and collateral.
• Ensures the member experience is consistent from first invitation through post-event follow-up.
• Maintains and strengthens relationships with partnering associations.
• Builds relationships and fosters rapport with venues and hosts.
• Identifies and pursues new opportunities to connect with school leaders through events, sponsorships, and collaborations.
• Acts as a representative of the organization at partner and community events.
• Ensures partnerships and outreach efforts support the overall member appreciation and retention strategy.
• Serves as the primary contact for event logistics during live events.
• Manages registration, check-in, and attendee engagement.
• Oversees technical setup for webinars and hybrid events.
• Troubleshoots issues on the spot to keep events running smoothly.
• Tracks attendance, participation, and engagement metrics.
• Collects and analyzes post-event surveys/feedback.
• Provides insights to inform future events and integrate learnings into the retention strategy.
• Maintains an archive of successful events and templates for repeat use.
• Other duties as assigned by Manager.

Required Qualifications:

• Bachelor’s Degree in Marketing, Communications, Hospitality, Event Management, or a related field (or equivalent experience).
• 2-4 years of experience planning and executing events (corporate, member, or community events preferred).
• CMP and/or CSEP certification preferred.
• Strong organizational skills with attention to detail and deadlines.
• Excellent communication and relationship-building abilities.
• Ability to manage vendors, budgets, and multiple stakeholders.
• Comfort with event technology platforms (Zoom, Microsoft Teams, webinar tools, registration software).
• Flexible, resourceful, and collaborative - able to adapt quickly when plans change and awareness of when to escalate issues and pull assistance from team members.

Physical Demands / Work Environment

Several hours per day at a sit/stand desk, average mobility to move around an office environment; able to spend several hours per day at a computer; ability to travel to various locations throughout Michigan for several hours per day. Occasional overnight and multi-day travel is required. Punctual, regular, and consistent in-office attendance is required.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.