Sales and Marketing Specialist

B&M Ashman
Macomb, MI
We are seeking a dynamic and results-driven Sales and Marketing Specialist to join our team. This role
is responsible for developing and executing strategic marketing initiatives, managing campaigns,
analyzing market trends, and fostering strong customer relationships to drive revenue growth. The ideal
candidate will possess a blend of creativity, analytical thinking, and strong communication skills to
effectively promote our products and services.

Minimum Requirements
  • Bachelor’s degree in Marketing, Business Administration, or a related field
  • Minimum 2 years of experience in sales or marketing support
  • Exceptional written and verbal communication skills
  • Strong organizational and time management abilities
  • Proven ability to manage multiple projects and meet deadlines
  • Proficiency with digital marketing tools and platforms, including social media (e.g., Facebook, Instagram, TikTok), email marketing, and content creation
  • Collaborative team player with strong interpersonal skills
  • Strong problem-solving capabilities
  • Proficient in Microsoft Office Suite; experience with CRM platforms such as Salesforce.com preferred; knowledge of Sonar is a plus
  • Creative thinker with the ability to contribute innovative marketing strategies
  • Willingness to travel for extended periods as needed
Key Responsibilities
  • Develop and recommend strategies based on demographic and market research
  • Consistently meet or exceed sales targets by promoting Lakeshore’s products and services
  • Understand customer needs and recommend appropriate solutions and pricing
  • Maintain in-depth knowledge of Lakeshore’s offerings and competitive positioning
  • Build and nurture relationships with community organizations, business associations, and key stakeholders (e.g., city officials, DDAs, chambers of commerce)
  • Generate new business leads through strategic outreach and marketing initiatives
  • Close sales effectively and ensure post-sale customer satisfaction
  • Stay informed on industry trends, competitor activities, and emerging market opportunities
Posted 2025-11-10

Recommended Jobs

Fence Builder

The Postman Custom Fence
Portage, MI

Job Description Job Description Looking for experienced reliable people to work in great atmosphere installing wood, chain link, vinyl and ornamental fences. We are a small company but growing ra…

View Details
Posted 2025-07-28

Restaurant Assistant Manager

ResourceOne
Westland, MI

Job Description Job Description Restaurant Assistant Manager with a Popular, Successful, National, Casual Dining Group in the Westland area. This is a restaurant concept with a Real Career Path,…

View Details
Posted 2025-11-04

Outside sales representative

Hibu
Wyoming, MI

Are you looking for an Outside Sales position with unlimited earning potential in a flourishing industry? Are you looking for an opportunity where you can earn uncapped commissions while still having…

View Details
Posted 2025-11-06

Northern Michigan O/P Family Medicine Opening w/Award Winning CHC - 20K Sign-On

Enterprise Medical Recruiting
Michigan

Top Rated Group Community Health Center seeking to add a BE/BC Outpatient Family Medicine physician to their primary care team.  The physician will join an established community-focused outpatient ce…

View Details
Posted 2025-08-06

Assembler

Kelly
Warren, MI

Job Description Job Description Have you always wanted to live/work in a rural community surrounded by nature? We can help!   Kelly Services, in partnership with POLARIS, a “Global leader in p…

View Details
Posted 2025-11-07

Senior Specialist, Product Management Energy Systems

Scout Motors Inc.
Michigan

Here at Scout Motors, we're carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960. One that forged the path for future generations of rugg…

View Details
Posted 2025-11-02

Dietary Server

Pomeroy Living
Rochester Hills, MI

Dietary Server Make a Difference in the Lives of Seniors! Pomeroy Living, a state-of-the-art Skilled living community , is seeking compassionate and dedicated Dietary Aides to join our tea…

View Details
Posted 2025-10-24

Cake Decorator - Full Time

Whole Foods Market
Ann Arbor, MI

As a Bakery Decorator, you'll be responsible for all duties related to creating and decorating cakes, tarts, pastries, and special-order items. You'll use your artistic talents to build and finish all…

View Details
Posted 2025-11-07

Assistant Director of Nursing (RN)- Skilled Nursing

Allegria Village
Dearborn, MI

Assistant Director of Nursing (ADON) Location: Allegria Village, Dearborn MI Department: Nursing Job Type: Full-Time About Allegria Village Senior Living At Allegria Village, our mis…

View Details
Posted 2025-10-27

Fire Sprinkler Inspector and Technician

Rockstar HVAC
Traverse City, MI

Job Description Job Description In business for nearly 35 years, a family-owned and operated full-service fire and life safety provider is immediately hiring several Fire Sprinkler Inspectors a…

View Details
Posted 2025-10-23