AVP, MarTech - CDP Specialist

Job Description: **Role Summary/Purpose:** The CDP Data & Infrastructure position is critical to advancing our Customer Data Platform initiatives. This role will develop segmentation strategies, create insightful reports and develop industry leading AI & machine learning program. Additionally, the role will design robust schemas and data models while integrating data sources and ensuring strong data governance practices. You will collaborate across teams to translate marketing use cases into actionable data solutions, working fluidly between the CDP and partners. Your efforts will drive truly omni-channel, user-centric journeys. This is an exciting opportunity for an innovative professional eager to make a tangible impact in a fast-paced, forward-thinking environment. **_Our Way of Working_** **_We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events._** **Essential Responsibilities:** + Collaborate in the identification and integration of first-, second-, and third-party data sources to support marketing strategies and business objectives. + Conduct thorough research to evaluate diverse data sources and formulate adaptable methods for integrating them into existing data models and schemas. + Oversee the daily operation and overall health of the customer data platform (CDP) to ensure seamless integration with the broader marketing technology ecosystem. + Contribute to the technical design and configuration of the CDP's data architecture, including identity resolution processes. + Identify proper machine learning algorithms, train, validate and measure deployed models and create bias audits + Assist in defining, documenting, and validating technical ETL (Extract, Transform, Load) requirements for data assets sourced from internal systems, partners, and suppliers. + Contribute to the design and implementation of ETL workflows within the CDP, including processes for data preparation, cleansing, and quality maintenance. + Participate in the tactical deployment of data collection tools, such as event listeners and tracking technologies, to improve data accuracy and completeness. + Support the creation, management, and activation of audience segments for omni-channel marketing initiatives. + Provide technical evaluations and actionable recommendations regarding potential complementary technologies for integration within the marketing technology stack. + Perform other duties and/or special projects as assigned. **Qualifications/Requirements:** + Bachelor's Degree. In lieu of degree, a high school diploma/GED and 6+ years of technology, marketing technology, marketing platforms digital media and/or audience management experience + At least 2 years working directly with Customer Data Platforms + At least 3 years data integration development experience + At least 3 years working in Marketing Technology or Digital Marketing **Desired Characteristics:** + Proven expertise in managing complex enterprise-level Customer Data Platforms (ex: Twilio Segment, mParticle, Adobe, BlueConic, Treasure Data, etc), ideally including composable CDP models. + Experience in designing and implementing advanced data models and schemas. + Familiarity with Machine Learning, Natural Language Processing (NLP), Large Language Models (LLM) and AI Frameworks & libraries + Experience with SQL and NoSQL (relation & non-relational) databases and Big Data tools such as Apache Spark, PySpark, Hadoop, AWS S3. + Programming proficiency in Python, Java, R, SAS, JavaScript, C++. + Experience with supervised and unsupervised learning (e.g., clustering, classification, regression) to create customer segments + Working knowledge of AI/ML tools such as Jupyter, IDEs, Git + Working knowledge of Snowflake, Redshift, Kafka, Splunk, or similar platform technologies. + Proficient in using ETL (Extract, Transform, Load) tools and managing multi-platform ETL processes. + Skilled in debugging and resolving issues related to data collection and platform integrations. + Strong background in data management and governance, including data quality, cleansing, and metadata management practices. + Solid understanding and hands-on experience with REST APIs and webhook integrations. + Technical proficiency in digital advertising delivery and media tagging processes. + Experience with custom identity resolution and merging online/offline profiles. + Familiarity with Agile methodologies and frameworks. + Strategic and innovative thinker with a focus on creative problem-solving. + Demonstrated ability to synthesize insights from structured analyses to inform business decisions and communicate effectively with stakeholders. + Comprehensive knowledge of industry trends in customer data platforms, audience development, and digital marketing strategies. + Strong cross-functional collaboration experience, working closely with internal partners such as IT and Enterprise Operations to align priorities and requirements. + Background in consumer financial services, ideally with experience in credit card or retail marketing, as well as an understanding of consumer protection, privacy, and related regulations. + Understanding of governmental privacy regulations affecting customer data collection and usage (e.g., GDPR, CPRA) and their implications for marketing strategies. **Grade/Level: 10** The salary range for this position is **75,000.00 - 130,000.00** USD Annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle. **Eligibility Requirements:** + You must be 18 years or older + You must have a high school diploma or equivalent + You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process + You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act. + New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations). Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. **Our Commitment:** When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow. This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We're proud to have an award-winning culture for all. **Reasonable Accommodation Notice:** + Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. + If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time **Job Family Group:** Marketing