Global Web Strategy Lead

**Job Description** We're looking for a strategic and visionary **Global Web Strategy Lead** to shape the future of our digital presence across markets. In this role, you'll own the roadmap, governance, and performance of our global web platforms-ensuring they deliver seamless user experiences, reflect our brand, and drive measurable business impact. You'll lead the evolution of our web ecosystem in a rapidly changing digital landscape, including the integration of AI-driven experiences and optimization for emerging technologies like Generative Engine Optimization (GEO) and Large Language Models (LLMs). If you're passionate about digital transformation and thrive in complex, global environments, we want to hear from you. **What You'll Do:** + Define and lead the global web strategy aligned with business goals, customer needs, and brand standards + Establish governance frameworks for content, UX, SEO, analytics, and localization across regions + Partner with regional and functional teams to balance global consistency with local relevance + Collaborate with Marketing, Product, Design and IT to drive integrated solutions that support business goals and elevate user experience + Evaluate and implement new tools and technologies to enhance web capabilities + Define KPIs and measurement frameworks to assess performance and inform decision-making + Lead SEO strategy and ensure accessibility, performance, and mobile-first best practices + Manage agency and vendor relationships as needed **Requirements:** + 5+ years of experience in digital strategy, web management, or related fields + Proven success leading global web initiatives across multiple markets + Strong understanding of CMS platforms (Adobe Experience Manager, Sitecore, WordPress, etc.) + Expertise in SEO, analytics (GA4, Adobe Analytics), UX, and accessibility standards + Excellent communication, leadership, and stakeholder management skills + Experience in matrixed organizations or global enterprises preferred + Familiarity with localization workflows and multilingual content strategies + Experience with e-commerce or lead generation websites + Bachelor Degree required \#LI-MO1 GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits. **About GM** Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. **Why Join Us** We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. 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