Automotive BDR

LaFontaine Cadillac Buick GMC of Highland
Highland, MI

AUTOMOTIVE BUSINESS DEVELOPMENT REPRESENTATIVE/ CALL CENTER REPRESENTATIVE

Are you interested in joining a growing business that is committed to family, promotes employees from within, is passionate about protecting the environment, has an inspiring company culture, and is actively involved with the community and local charities? If so, this opportunity might be for you!

THE POSITION:

We are seeking honest and dynamic Internet Sales and Service/Business Development Representatives to manage customer leads for vehicles and drive customers to our world-class brand locations throughout Michigan. You will be trained in our lead management/sales and service approach to create a wonderful experience for our customers as you help them get connected with our sales and service team to provide them with excellent customer service.

You will be responsible for receiving and responding to web based electronic inquiries (leads), working with our existing customer data base, incoming sales and service phone calls that result from prospects and customers visiting the dealership website, associated web sites and other lead sources. The Internet Sales & Service/Business Development Representative will be evaluated based on performance standards that measure how many leads were converted to showroom visits and how many of those showroom visits resulted in a sale or service completion. You will utilize and/or learn both traditional and Internet-specific automotive sales and service processes.

As a Business Development Representative with LaFontaine, you can expect an hourly pay rate plus commission-based compensation, as well as training and a benefits package. Our comprehensive training program teaches you all about our business and our Business Development Center. We also support your career goals with long-term career options in sales, service and management; because we know our success comes from your success.

THE PERKS:

  • VERY Competitive Compensation
  • Employee Referral Program
  • Employee Discounts on Sales and Service
  • Benefits Package (Medical, Dental, Vision, Employer Paid Life/AD&D, Employee Assistance Program, Pet Insurance)
  • Voluntary Benefits (Flexing Spending Account, Life/AD&D, Short-Term and Long-Term Disability, Critical Illness, Accident Insurance, Legal & Identity Theft Protection)
  • 401(k) and Employer Match
  • Holiday Savings Program with Employer Match
  • Paid Time Off
  • Holiday Pay

Skills & Qualifications:

  • Must be able to build rapport with customers.
  • Must work well in a team atmosphere.
  • Excellent verbal, written and communication skills.
  • High degree of integrity and professionalism.
  • Strong work ethic demonstrated enthusiasm and an entrepreneurial spirit.
  • Ability to organize, prioritize and multi-task efficiently.
  • Ability to manage time effectively, work independently and be self-motivated.​

Education and Experience:

  • High school diploma or GED certificate preferred.
  • One to three years related experience and/or training.
  • Or equivalent combination of education and experience.
  • Two years of experience in customer service (No Automotive Necessary)
  • Proficiency with MS Office applications including Word, Excel, and Internet Explorer.

Essential Duties & Responsibilities:

  • You will be responsible for receiving and responding to web based electronic inquiries (leads), working with our existing customer data base, incoming sales phone calls that result from prospects and customers visiting the dealership website, associated web sites and other lead sources.

The Internet Sales/Business Development Representative will be evaluated based on performance standards that measure how many leads were converted to showroom visits and how many of those showroom visits resulted in a sale. You will utilize and/or learn both traditional and Internet-specific automotive sales processes.

As a Business Development Representative with LaFontaine, you can expect an hourly pay rate plus commission-based compensation, as well as training and a benefits package. Our comprehensive training program teaches you all about our business and our Business Development Center. We also support your career goals with long-term career options in sales and management; because we know our success comes from your success.

  • Execute customer communications via email, telephone, and text, in line with standards and processes.
  • Set dealership appointments, achieve lead-to-Dealership conversion and sell products based on department standards.
  • Enter all prospect communications, notes, records, and customer appointment data into the CRM.
  • Maintain tracking boards showing Internet sales updated each day of the month.
  • Prepare reports showing appointments scheduled, customer appointments kept, and customer sales based on leads received.
  • Attend regular sales meetings for both the dealership and the eSales department.

Physical Requirements:

  • Prolonged periods of sitting at a desk and working on a computer.
  • Must be able to lift 15 pounds at times.
  • Must be able to access and navigate each department at the organization’s facilities.

THE COMPANY:

Founded in 1980 by Michael Sr. and Maureen LaFontaine, the award-winning and nationally-recognized LaFontaine Automotive Group includes 54 retail franchises, 9 collision centers and 34 Michigan retail locations. The group employs nearly 2,500 individuals. It’s the mission of the LaFontaine Family to personalize the automotive experience by building lifelong relationships that connect families and strengthen communities. The LaFontaine commitment to customers, staff, and local communities is demonstrated by active participation and contributions to numerous non-profit organizations, educational institutions, and charities throughout southeast Michigan. The combination of both the mission and core values provides the basic foundation of our promise … to treat every customer like they are members of our family. From sales to service to parts, LaFontaine Automotive Group is able to meet any customer’s specific needs. LaFontaine represents the following brands: Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, Fiat, Genesis, Honda, Hyundai, Jeep, KIA, Lincoln, Mazda, RAM, Polestar, Subaru, Toyota, Volvo, and Volkswagen. The LaFontaine Family Deal; it’s not just what you get, it’s how you feel. Visit for additional details.

Our Mission: To Build Lifelong Relationships that Connect Families, Strengthen Communities, and Personalize the Automotive Experience.

Our Core Values: Accountability , Responsibility , Respect , Communication , Teamwork , Passion.

LaFontaine Automotive Group is an equal opportunity employer.

TIER1

Posted 2025-09-26

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