Regional Sales Director - North America (Automotive)

Cambridge GaN Devices
Detroit, MI

Regional Sales Director - North America (Automotive)

Team – WW Sales

Location – Detroit, MI

Contract – Full Time, Permanent

About CGD

Making Sustainable Power Electronics Possible

A spin-out of the Cambridge University, Cambridge GaN Devices (CGD) is a fabless semiconductor company that develops a range of energy-efficient GaN-based power devices to make greener electronics possible.

The global power semiconductor market is expected to exceed $50BN. In addition to the multi-million seed fund and Series A and now B private investments, CGD has so far successfully secured four projects funded by iUK, BEIS and EU (Penta). The technical and commercial expertise of the CGD team combined with an extensive track record in the power electronics market has been fundamental in early market traction of our proprietary technology.

Bringing Innovation into Everyday Life

The environmental need for solutions to resolve the world’s most significant challenges (energy consumption and CO2 emissions) inspires us to contribute to society by preserving nature with energy-efficient power solutions.

With a mindset on pushing the limits of semiconductor (GaN) properties and an outstanding team of worldwide experts leveraging knowledge, IP, and decades of research, we demonstrate technological advancement by developing green solutions for everyday electronics, respecting our planet’s natural resources, and creating a more sustainable future for the generations to come.

Why Work for CGD

We Champion Commitment, Celebrate Empowerment, and Reward the Brave.

We are interested in change-makers with a passion for power semiconductors who are willing to explore unconventional ways to meet the company’s green agenda.

At CGD, we pride ourselves on putting empowerment and commitment at the core of our company culture. We offer a relaxed yet productive working environment where everybody is valued and respected and becomes part of commercial success while experiencing professional growth.

If your heart beats for innovation, challenge, and growth, and if the prospect of joining a friendly and game-changing company is for you, we want to hear from you.

 

The Opportunity

This is an amazing opportunity to join a growing global sales team, developing and capitalising on business opportunities, selling CGD’s leading ICeGaN products and technology into targeted markets demanding increased performance and reliability.

The role will be based in the Detroit area and will be focussed on working with tier 1 automotive clients and OEMs in the local area, as well as other areas in the US as demand grows. You will have a ‘blank’ canvas to work with, and the opportunity to be the first NA salesperson within CGD.

You will be part of the world-wide sales team reporting to the SVP Sales and will work with your colleagues to define and agree product roadmaps, customer and revenue plans and ensure that the sales team deliver and hit agreed targets.

 

Main Responsibilities

The Regional Sales Director North America will be responsible for leading all the sales and business development activities in the North America region, developing a focussed customer strategy aligned with CGD global targets. The initial target markets will be automotive (primary) and data centres (secondary).

In this role, you will be responsible for the end-to-end sales process, covering planning, forecasting and reporting. You will be solely responsible for all NA related sales and business development activities, covering both customer engagement and the associated sales ops and admin tasks generated as a result.

The Regional Sales Director North America also be responsible for creating a pan-regional channel strategy, preparing and presenting long-range sales plans and current sales forecasts and projections.

As a senior member of the CGD sales team, you will also be the main point of contact for any customer issues within the North America region.

Main tasks and responsibilities:

  • Identify new opportunities within the North America region, primarily within the automotive space
  • Work cross-functionally to convert funnel to revenue
  • Sales Pipeline: Opp, DI, DW, BW (all data entered & maintained in Salesforce)
  • Identify all relevant market leaders in identified target verticals
  • Manage the Distribution Channel to drive scalable demand creation
  • Nurture close relationships with customers to develop case study content for marketing activities
  • C-level engagement at top target customers
  • Channel QBRs with monitored metrics and action plans
  • Customer satisfaction feedback (to be reviewed with dashboards)
  • Support for technical content by FAE and/or Technical Marketing

Requirements

Skills and Experience

Essential

  • Demonstrable experience developing new business within the automotive and/or semiconductor industry, particularly at a regional level
  • Excellent experience of identifying potential new clients and developing strong business relationships
  • Previous experience of analysing market trends and competitor behaviour
  • Demonstrable ability to communicate with technologists and the ability to identify customer value-add
  • Excellent negotiating and closing skills
  • Exceptional interpersonal and communication skills
  • Strategic thinking
  • Willing to travel

Desirable

  • Experience selling in the power semiconductors or GaN space
  • Experience selling power related technology to a range of different stakeholders e.g., technical, commercial, executive, partners, resellers
  • Experienced in a high-growth environment - adept at interfacing across all areas of the organisation, in particular with R&D Engineering and Operations teams
  • Additional European languages
Posted 2025-07-23

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