BDR

Ludus
Grand Rapids, MI
Join Ludus as a Business Development Representative

Drive Growth and Make an Impact

Ludus is a SaaS company that builds digital tools trusted by thousands of organizations of all sizes to power their event ticketing, marketing, fundraising, retail and registration needs.

Ludus is looking for a goal driven, motivated Business Development Representative (BDR) to support our growth by identifying and qualifying new business opportunities. In this role, you will be mainly responsible for executing outreach strategies in order to schedule meetings for potential customers to learn about Ludus platform. In addition, a BDR will aid in market research and data organization. This position will involve close collaboration with our Account Executives, Marketing, Customer Support, and Product teams.

Join us in our mission to bring people together through shared experiences and building digital tools for arts organizations.

Learn More About Ludus Here

Things you should know before applying

At Ludus, our mission is to bring people together through shared experiences. It’s a big goal that allows for limitless expansion to make a difference in the world.

We get shit done, move fast, and are constantly learning and adapting. We embrace low process and high trust to navigate change and figure out what works.

We believe success is never final and when you think it is, that is when you fail. For us, success is a sum of small efforts, including trial and error, so we move at an unrelenting weekly pace.

In order to grow as a company and individually, discomfort is necessary so we can continue exploring new ideas and push ourselves to build quality tools to offer the best solutions for our customers.

If you prefer a hand-holding environment where everything is black and white, that’s not us. If you’re a self-starter and can thrive in controlled chaos, Ludus is the place for you — it’s time to find your role

What You'll Be Doing

  • Sales Outreach:
    • Generate new opportunities through targeted outbound outreach over email, social media, and phone calls.
    • Utilize and master tools that help identify actionable insights as well as improve the efficiency of outreach.
    • Schedule meetings for handoff to an Account Executive (AE).
  • Market Research and Data Management:
    • Import contact data from multiple sources into the CRM system (Hubspot), ensuring accuracy and completeness.
    • Maintain CRM data integrity by removing duplicates, correcting inaccuracies, and updating outdated information.
  • Collaboration:
    • Work closely with Sales, Marketing, and other teams to align outreach efforts and enhance lead quality.
Traits we're looking for

(In no certain order)

Motivation & Drive

  • Experience in cold-calling, prospecting, or managing customer relationships, even in a “non-sales” role.
  • Self-motivated with a strong desire to succeed and achieve goals.
  • Willing to take initiative and consistently meet or exceed outreach, lead-generation, and pipeline creation targets.

Strong Communication Skills

  • Ability to articulate ideas clearly and confidently, both verbally and in writing.
  • Comfortable engaging with new people, explaining concepts, and asking insightful questions.

Tech-Savvy

  • Comfort with using Google products, CRM systems, outreach tools, and sales software.
  • Quick to pick up new technologies or platforms that can improve productivity.

Curiosity & Industry Knowledge

  • A natural curiosity about learning new industries, products, and the challenges potential clients face.
  • An interest in developing knowledge of the company’s offerings and how they can solve customer problems.

BONUS Qualifications

  • Familiarity with using analysis and AI tools or an understanding of how to interpret sales metrics.
  • Experience working with HubSpot.
  • An interest in the performing arts industry.

Personal Attributes

  • Desire to win. Ludus has the potential serve a majority of the market, but only with a team of people with a competitive and winning mindset.
  • Comfortable with adapting to change and working in a fast-paced environment with evolving goals and targets.
  • Disciplined and organized.
  • Selfless attitude. Serve our team and customer over yourself.
  • Humble with the ability to admit mistakes and learn from failures.

Perks

Health Insurance (Medical, Vision, Dental) — Provided by Blue Cross Blue Shields and Guardian. Ludus covers 90% of the premium of our employees and 50% of all dependents.

401(k) matching — Full match on the first 5% contribution and 50% match on the next 5% of contribution (7.5% contribution match by Ludus if you contribute 10%).

Profit Sharing and Stock Options — We believe in sharing our success and offer annual profit-sharing bonuses during profitable years, along with stock options that give employees a stake in our long-term growth and success.

Personal Wellness — $50 monthly reimbursement that can be used on anything personal wellness related.

Experience Credit — $100 yearly reimbursement toward concert tickets, theatre tickets, etc. to encourage shared experiences.

Flexible PTO — Take the time you need for vacation or personal days - simply work with your team to ensure everything runs smooth while you are away.

Sick Days — If you're under the weather, we expect you to take the time needed to recover within reason.

Role Details

  • Salary Range: $47k-$52k plus commission
  • Location: West Michigan (Hybrid)

Apply for the job

Interested in joining our growing team? Then we'd love to hear from you!
Posted 2025-08-06

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