Social media content marketing specialist

We are seeking a creative and strategic content marketer to join our team and lead the growth of our digital presence as the voice of our firm across social channels. You will develop and execute organic social media strategies that align with our overall marketing goals while also supporting general department projects. This role is ideal for someone with strong initiative who thrives on storytelling, design, analytics, and community engagement, and who can adapt to shifting priorities and deadlines. You’re a creative storyteller with a sharp eye for design and strategy, confident in Adobe Creative Suite, copywriting, and analytics. Proactive, data-driven, and highly organized, you excel at managing multiple projects across platforms while collaborating with others. Most importantly, you bring fresh, innovative ideas that strengthen our brand voice, build community, and deliver measurable results.

ABOUT US

Christensen Law is a highly respected personal injury law firm, built on compassion, excellence, and a client-first philosophy. We fight for the injured and their families, helping them recover after life-changing accidents.

We are equally committed to being an amazing place to work. Our team is made up of talented, passionate people, and our culture is rooted in collaboration, creativity, and mutual respect. As part of the marketing team, you’ll have the opportunity to shape our brand voice, engage and expand our community, and innovate across platforms and initiatives.

Key Responsibilities

• Strategy Development: Collaborate with the marketing team to develop and execute an integrated social media strategy aligned with firmwide objectives and campaigns.
• Content Creation: Own the planning, creation, scheduling, and publishing of all posts across primary platforms: Facebook (2 accounts), Instagram, TikTok, YouTube, Bluesky, LinkedIn, and engage on relevant platforms (Reddit, etc.) to improve EEAT. Collaborate with marketing team to curate topics for social and video, blog, newsletter, and authoritative content. Lead content opportunities by identifying co-branding and joint promotional content with industry partners.
• Design & Branding: Produce visually compelling graphics, videos, reels, and stories using Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, etc.) to maintain brand consistency.
• SEO & Optimization: Implement social SEO best practices to maximize efficacy and improve reach, engagement, visibility, and drive traffic in alignment with our website, blog, and paid campaigns.
• Copywriting: Write clear, engaging, and on-brand copy for web, pr, and social media that resonates with clients and prospects to generate interest, using SEO best practices to improve positioning across all search engines.
• Analytics & Reporting: Track platform metrics, monitor trends, and provide monthly reports with recommendations for optimization. Report on initiative KPIs and goals for campaign-specific and platform-specific performance.
• Community Engagement: Monitor comments, messages, and interactions across platforms to maintain an active and compassionate presence. Assist with development and implementation of community events.
• Collaboration: Partner with attorneys and internal teams to create stories, highlight case victories, promote community involvement and client testimonials to support EEAT initiatives.
• Web & CMS: Write, optimize and publish content on the firm’s WordPress website.
• Marketing General: Assist with marketing department projects and initiatives as required.

Education & Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
• 5-6 years of relevant professional, content-focused, experience in social media marketing, ideally in a professional services or agency setting.
• Track record of successful B2C social media experience.
• Intermediate proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, Lightroom, etc.).
• Experience with SEO for social media, content optimization, and analytics tools. Certified in Google Analytics and familiar with GSC to inform monthly reporting a plus.
• Excellent copywriting, editing, and storytelling skills tailored for web and social platforms and search engines including AI.
• Strong organizational skills and project management across multiple platforms and projects.
• Familiarity with SM automation systems such as Hootsuite, Sprout, or Plann.
• Familiarity with WordPress or other CMS platforms.
• Experience with MS Office tools, including PowerPoint, Excel and Word.
• Familiarity with AI tools for marketing, e.g., ChatGPT, Midjourney, etc.
• Proven ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
• Strong passion and desire to engage on social media in real-time.
• Flexible to work extended hours to support the requirements of the business (e.g., attend community events, etc.).

Core Competencies

• Critical thinker with a strong creative eye.
• Confident, innovative designer and content creator.
• Excellent writing skills.
• Understanding of SEO for SERPS and social.
• Data-driven decision-making skills.
• Strong understanding of digital/social trends.
• Collaborative team player.

How to Apply:

Please email the following to [email protected]:

• Resume
• Cover Letter
• Work References (3)
• Portfolio: Design & Writing Samples
• You will be evaluated and vetted based on your ability to follow the instructions.
• Unsolicited resumes, without adhering to the stated process, will not be considered.
• No phone calls, please.

Job Type: Full-time

Expected hours: 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off
• Professional development assistance
• Retirement plan

Work Location: In person