Marketing Coordinator

M/I Homes has been building new homes of outstanding quality and superior design for 50 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving’s drive to always “treat the customer right,” we have fulfilled the dreams of over 170,000 homeowners and grown to become one of the nation’s leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Ft. Myers/Naples, Houston, Indianapolis, Minneapolis/St. Paul, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.

Job Summary:

Coordinates the day-to-day marketing and direct mail activities for the new home communities.

Duties and Responsibilities

• Support the creation of marketing materials including signs, flyers, social media graphics, etc.
• Coordination of Realtor functions and community events including Parade of Homes and division wide events.
• Assist Sales Team in the creation of new marketing venues / ideas that will drive new traffic to their communities
• Assist Sales Team in assessing marketing needs and helping to develop individual marketing plans including creating social media content.

• Research targeted media outlets and Chamber of Commerce participations in select cities to support grassroots marketing efforts and brand awareness in new development areas.
• Create & analyze marketing flowchart/job list
• Support with coordinating photography and videography of new communities, update the MLS, and website photos.
• Analyze internet and sales center traffic.
• Coordinates new model sales center set up with Corporate/signage company
• Manages and orders all supplies and signs for the sales offices
• Organizes new model/community grand openings events- Catering, entertainment, etc
• Recommends and executes Grand Opening marketing plans.
• Assesses and updates all community signage and sales center collateral.
• Coordinates/updates all sales subscriptions/dues/awards with HBA
• Purchases promotional items and distributes to sales team for special events
• Assist with special projects as requested and perform additional duties as required.

Requirements

Minimum Education Experience:

4-year degree in Marketing or related field preferred coupled with 1-2 years’ experience.

Skills and Abilities:

• Creative thinker and problem solver
• Self-motivated with persuasive, enthusiastic and customer-service oriented personality and good negotiation and organizational skills; detail-oriented aptitude.
• Excellent verbal and written communication skills for high interaction with a variety of people inside and outside of organization.
• Decisiveness and good judgment, problem-solving and analytical skills.

Benefits

M/I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing plan, employee stock purchase plan, employee home purchase plan and more.

We are committed to attracting, developing, and retaining talent that reflects the customers we serve and the communities where we live and work.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

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