Digital traffic coordinator

Media Genesis
Troy, MI

For over 29 years, we’ve been building and promoting digital solutions that move businesses forward. We’re always looking for talented individuals who share our commitment to excellence and understand that the details in strategy, design, and execution make all the difference. We recruit across multiple skill sets: strategic thinkers who analyze and solve complex problems, creative designers who see the art in every function, skilled developers who bring digital visions to life, and marketing professionals who promote and amplify all that we build.

We value collaboration, embrace change, and face new challenges with excitement while respecting diverse perspectives. If you believe your skills and experience could contribute to our team as a full-time or part-time resource, we’d like to hear from you. Whether you’re technical, creative, strategic, marketing-focused, or bring a unique combination of talents, please send us your resume.

Interested in joining our team?

Send your resume to [email protected]

Digital Traffic Coordinator — PT or FT may be considered

Location: Troy, MI (Hybrid) or Remote (must work U.S. Eastern hours)

Role Summary

Own day-to-day digital execution and client updates across multiple accounts. Full-time hires will also provide assistant-PM support to keep projects on schedule.

Core Responsibilities

  • Paid Media: Build and optimize campaigns in Google Ads and Meta (audiences, targeting, budgets, pacing, QA).
  • Copy & Content: Write concise ad copy, metadata, short blog updates; review landing pages for clarity and conversion.
  • SEO & Local: Perform keyword research; implement on-page updates and meta tags; manage Google Business Profile and Local SEO tasks.
  • Analytics & Reporting: Use GA4, GTM, and Looker Studio to track results and deliver clear performance summaries with next steps.
  • Client Interaction: Join meetings, capture notes, define action items, and follow through.
  • Account Operations: Organize work across ~15–20 accounts; maintain reporting and invoicing trackers.
  • (FT Only) Assistant PM: Coordinate timelines, tasks, and assets; run checklists and QC; post concise status updates.

Required Qualifications

  • 4+ years digital marketing experience (agency or in-house), ideally with lead-gen clients.
  • Hands-on expertise with Google Ads and Meta Ads from setup through optimization.
  • Strong short-form copywriting (ads, metadata, client summaries).
  • Working knowledge of SEO and Local SEO/GBP.
  • Proficiency with GA4, GTM, Looker Studio.
  • Familiarity with Mailchimp, HubSpot, or similar CRM/email tools (audiences, workflows, campaigns).
  • Proven organization across multiple concurrent accounts.
  • Clear verbal and written communication; ability to translate technical topics into plain language.

Preferred

  • Experience with accessibility QA and basic CMS/content tagging.

Employment Type

  • PT or FT depending on fit.
  • Hybrid (Troy, MI) or Remote with consistent Eastern-time availability.

Media Genesis is an equal opportunity employer.

Posted 2025-11-06

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