Director of Growth Marketing

Job Description

Job Description

Director of Growth Marketing
Location: Remote/Hybrid (Strongly Preferred: Chicago or southeast Michigan)
Reports to: VP of Community and Patient Engagement
Company: Town Square Health

About Town Square Health
Town Square Health is building a new kind of value-based care model. Our team has come together with one goal in mind: to create the gold standard for how we experience healthcare in the United States. We are opening our first multi-specialty health centers serving Medicare- eligible patients, with plans for expansion into multiple markets.

Town Square Health is looking for bold, collaborative, thoughtful, and highly effective people to join our team.

The Opportunity
We’re seeking a Director of Growth Marketing to lead Town Square Health’s marketing strategy across patient acquisition, brand awareness, and market expansion. This is a hands-on, high-impact role for a growth-minded marketer who thrives at the intersection of healthcare, technology, and social impact.

The ideal candidate will bring deep experience in digital marketing, performance media, and growth experimentation—preferably in a value-based care or senior-focused healthcare environment. You’ll lead efforts to scale new patient enrollment, strengthen our market presence, and support expansion into new regions.

Key Responsibilities
Growth Strategy and Execution

• Develop and execute an integrated growth marketing strategy to drive patient acquisition across all Town Square Health markets.
• Build multi-channel campaigns (digital, social, search, direct mail, and community channels) that optimize conversion from awareness through enrollment.
• Partner with leadership to forecast, measure, and optimize CAC, LTV, and conversion funnel performance.
• Lead A/B testing, attribution modeling, and performance analysis to continually improve results.

Digital Marketing Leadership

• Oversee performance media (Google Ads, Meta, programmatic, etc.) and CRM-driven nurture campaigns to build scalable growth pipelines.
• Optimize the website and landing pages for SEO, SEM, and conversion rate improvements.
• Manage agency and vendor relationships to ensure alignment with business goals and ROI.

Team and Vendor Management

• Supervise and mentor a growing marketing team, fostering collaboration, creativity, and accountability.
• Manage relationships with external contractors, consultants, and agencies to deliver high-quality work on time and within budget.
• Develop clear performance goals and ensure alignment across all internal and external marketing resources.

Brand and Messaging

• Translate Town Square Health’s mission and care model into compelling storytelling that resonates with older adults, caregivers, and referral sources.
• Ensure consistent brand messaging across digital, print, and community marketing channels.
• Partner with the Outreach and Engagement team to integrate local activation efforts (events, partnerships, etc.) with digital campaigns for maximum impact.

Data and Insights

• Develop dashboards and reporting frameworks to track KPIs, campaign ROI, and patient acquisition trends.
• Collaborate with Operations, Technology, and Clinical teams to identify growth opportunities and refine targeting strategies.

Qualifications

• 7+ years of progressive experience in growth or performance marketing, ideally within healthcare, senior care, or insurance.
• Proven success driving measurable patient or consumer acquisition through digital channels.
• Deep understanding of paid media, CRM, marketing automation, and digital analytics tools (Google Analytics, HubSpot, Salesforce, etc.).
• Experience with healthcare consumer behavior, Medicare Advantage marketing, or value-based care strongly preferred.
• Strong analytical skills and comfort with data-driven decision-making.
• Excellent leadership, collaboration, and communication abilities.
• Mission-driven mindset and a passion for improving access to high-quality primary care.

What We Offer

• Competitive compensation, including equity and performance-based incentives
• Starting salary range of $145,000-$152,000
• Comprehensive benefits package (medical, dental, vision, 401k)
• Flexible hybrid work model, with preference for candidates who can work in-person 1-2 days a week in our Chicago, IL, or Ann Arbor, MI locations.
• Opportunity to make a real impact in transforming how healthcare is delivered to older adults

Join Us
If you’re ready to use your skills and expertise to help build a more human-centered, sustainable
healthcare model, we’d love to hear from you.

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