Senior Product Manager - Digital Vehicle Controls

Description

Hybrid: This role is categorized as hybrid. The successful candidate is expected to report to the GM Global Technical Center in Warren, MI three times per week, at minimum.

Why join us?
General Motors pioneers the innovations that move and connect people to what matters. We see a world with zero crashes, zero emissions, and zero congestion. As we move toward this vision, software plays an integral role as it becomes more prominent in our vehicles.

Our ambition in Software & Services Product Management is to build a world-class software development culture that is part of the company’s shared vision. We are creating an elite portfolio of software-defined vehicles by tightly integrating software, hardware, and services to create complete and compelling vehicle experiences for our customers.

The Role
As Product Manager – Digital Vehicle Controls, you will lead the definition and execution of the digital vehicle controls strategy, focusing on delivering intuitive, safe, and personalized user experiences across in-vehicle displays and interfaces. This role is essential to advancing GM’s vision for software-defined vehicles, integrating human factors research, regulatory requirements, and technical innovation to deliver scalable digital control solutions. You will collaborate across engineering, UX/UI, and validation teams to ensure consistent, high-quality control logic and interface design, driving the right experiences and decisions between physical and virtual vehicle controls.

What You’ll Do

Own the product vision and strategy for digital vehicle controls, ensuring alignment with customer needs, safety standards, and regulatory requirements.

Lead the definition and prioritization of features that drive seamless, intuitive experiences across physical and virtual control interfaces.

Collaborate with engineering, UX/UI, validation, marketing, and sales teams to deliver consistent and high-quality control logic and user flows.

Translate human factors research and customer feedback into actionable product requirements and scalable solutions.

Conduct market research and competitive analysis to identify opportunities and risks in digital control systems.

Develop and manage product backlogs, user stories, and go-to-market strategies for new features and enhancements.

Define and track key metrics (OKRs, KPIs) to measure product success and inform future decisions.

Communicate product updates, progress, and plan to stakeholders, including executives, customers, and partners.

Conduct post-launch analysis and continuously iterate based on user feedback, market trends, and business goals.

Your Skills & Abilities (Required Qualifications)

Minimum 5 years of product management experience in digital products, with at least 3 years focused on vehicle controls, human-machine interfaces, or user experience.

Demonstrated expertise in UI flow and human factors, with a proven ability to translate research and regulatory requirements into actionable product features and requirements.

Strong cross-functional leadership skills, including experience collaborating with engineering, UX/UI, validation, marketing, and sales teams.

Deep understanding of safety and regulatory standards relevant to vehicle controls.

Experience managing product backlogs, prioritizing features, and driving alignment across teams.

Excellent written and verbal communication skills, with the ability to articulate complex concepts and decisions to diverse stakeholders.

Data-driven decision-making skills, including defining and tracking key metrics (OKRs, KPIs) to measure product success.

Proven ability to synthesize customer insights, technical constraints, and business objectives into clear product strategies and roadmaps.

Skilled in stakeholder management, conflict resolution, and consensus building to drive product outcomes in a matrixed organization.

What Will Give You a Competitive Edge (Preferred Qualifications)

Visionary mindset – Ability to anticipate future customer needs and translate them into bold, practical product strategies.

Cross-domain fluency – Comfort operating at the intersection of software, hardware, and design to craft seamless, scalable solutions.

Track record of scale – Experience leading digital products that moved from concept to enterprise-wide adoption, delivering measurable business and customer impact.

Human-centered leadership – Strong grounding in human factors and user research, with the ability to champion intuitive, safe, and delightful user experiences.

Influence in complex organizations – Proven success navigating matrixed environments, building alignment, and driving outcomes across executive, technical, and design stakeholders.

#LI-KE2

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel <25% for this role.

This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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