Customer Advocacy Program Manager

Job Overview

The Customer Advocacy Program Manager is a key role within Corporate Communications and Customer Marketing, responsible for evolving and scaling a strategic advocacy program that transforms satisfied customers into influential brand champions who drive growth.

This role sits at the intersection of Marketing, Customer Success, Sales and Product, delivering measurable business impact through customer storytelling, references, reviews, recognition programs, community engagement and customer communications.

The ideal candidate is both strategic and hands-on - able to build a scalable advocacy framework while executing high-impact initiatives that accelerate pipeline, strengthen brand credibility and deepen customer relationships.

About Us

When you join ICIMS, you join the team helping global companies transform business and the world through the power of talent.?Our customers do amazing things: design rocket ships, create vaccines, deliver consumer goods globally, overnight, with a smile.?As the Talent Cloud company, we empower these organizations to attract, engage, hire, and advance the right talent. We're passionate about helping companies build a diverse, winning workforce and about building our home team. We're dedicated to fostering an inclusive, purpose-driven, and innovative work environment where everyone belongs.

Responsibilities

Develop and own the advocacy strategy

• Create and scale a customer advocacy program aligned to revenue and brand goals

• Define KPIs and track advocacy-influenced pipeline and revenue

• Establish clear processes for sourcing, onboarding and engaging advocates

Recruit and nurture customer advocates

• Partner with Customer Success and Account teams to identify high-value, high-satisfaction customers

• Build strong, trust-based relationships with advocates

• Grow and engage advocate cohorts and advisory participants, including Product Pioneers

Lead customer recognition and advocacy programs

• Own the annual iCIMS STAR Awards program, including nomination strategy, selection and activation

• Leverage award winners for storytelling, references, speaking engagements and community leadership

• Manage customer rewards and recognition initiatives to drive long-term engagement

Drive customer storytelling and social proof

• Lead development of case studies, testimonials, video stories and success narratives

• Maintain a centralized repository of advocacy assets

• Manage and scale online review programs (e.g., Gartner Peer Insights, G2)

• Source customer speakers for webinars, events, analyst briefings and media

Lead customer communications and community engagement

• Develop and execute customer communications for major initiatives, product updates and events

• Drive targeted outreach to increase awareness and event participation

• Lead engagement strategy within the customer community to elevate advocacy and amplify content

Partner cross-functionally and measure impact

• Collaborate with Product, PR, Corporate Communications and Events to activate advocates

• Track engagement, content performance and advocacy-sourced pipeline

• Deliver reporting and insights to leadership and continuously refine the program

Qualifications

• 4+ years of marketing experience with demonstrated program ownership and measurable impact building or scaling customer advocacy, reference, community or review programs

• Strong project management, communication and cross-functional collaboration skills.

• Customer-first mindset with strong relationship-building skills

• Experience engaging executive stakeholders

• Experience with Salesforce and advocacy platforms preferred

EEO Statement

ICIMS is a place where everyone belongs. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our approach helps us to build a winning team that represents a variety of backgrounds, perspectives, and abilities. So, regardless of how your diversity expresses itself, you can find a home here at iCIMS.

We are proud to be an equal opportunity and affirmative action employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics. If you would like to request an accommodation due to a disability, please contact us at [email protected].

Compensation and Benefits

We accept applications for this position on an ongoing basis until the position is filled. Applications will be reviewed as they are received, and qualified candidates may be contacted throughout the posting period.

The anticipated base pay range for this position is $80,000-$95,000 annually. Final compensation will be based on factors such as relevant experience, skills, education, internal equity, and market data. This range aligns with our commitment to equitable and transparent compensation practices, as required by applicable law.

Competitive health and wellness benefits include medical, dental, vision, 401(k), dependent care, short term and long-term disability, life and AD&D insurance, bonding and parental leave, mindfulness resources, an open vacation policy, sick days, paid holidays, quiet hours each workday, and tuition reimbursement. Benefits and eligibility may vary by location, role, and tenure. Learn more here: