Manager, Product Marketing

Lucid Motors

Michigan

Leading the future in luxury electric and mobility
At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.
We are seeking a dynamic and analytical Product Marketing Manager to support our Product Planning and Product Marketing team in developing and executing product and pricing strategies. This role will be instrumental in conducting competitive analysis, collaborating with cross-functional teams, engaging stakeholders, supporting business case development, and providing data-driven insights to inform product, pricing, and positioning decisions.
This role offers an exciting opportunity to shape product strategy and contribute to the success of our automotive product line. The ideal candidate will be detail-oriented, strategic-thinking, and able to translate complex data into actionable insights for senior management.
You Will
Monitor competitor products, pricing, and feature introductions
Support team in developing strategies based on competitive analysis and emerging trends
Identify areas for product differentiation and competitive advantage
Monitor industry trends and technological advancements in the automotive industry
Work closely with product management, feature owners, marketing, and engineering
Internally represent the voice of market and voice of the customer
Ensure alignment between product plans and other functional strategies
Contribute to developing business cases for new product introductions or enhancements
Manage key milestone deliverables during product planning and launch
Gather data and conduct analysis to support business case development
Analyze market conditions and competitor pricing to support pricing strategy development
Assist in defining product positioning and value propositions
Collaborate with sales and marketing teams on go-to-market strategy development
Analyze customer needs, market trends, and competitive offerings to identify potential product features and specifications
Support feature prioritization based on customer value, cost, and feasibility
Collaborate with engineering, design, and manufacturing teams on feasibility constraints
Collaborate with Sales team to ensure pricing strategies align with overall brand objectives and volume targets throughout vehicle lifecycle
Present data and information clearly for internal and external presentations
Create ad-hoc analysis, reports, and dashboards as needed
You Bring
4+ years of experience in a product planning or product marketing role at an automotive OEM, ideally with a luxury brand and electric vehicles
Knowledge of automotive industry trends and technologies
Demonstrated ability to collaborate effectively across multiple departments and teams
Experience with databases such as IHS, JD Power, JATO, NVCS, etc. and market research methodologies
Demonstrated effective written, interpersonal and oral communication skills
Proven technical, quantitative, and critical-thinking skills, high level of independent judgment, initiative and creativity to identify and clearly communicate key performance drivers to senior management
Ability to work effectively in a fast-paced, collaborative environment
BA/BS degree in a relevant business, marketing, or technical field
At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.
By Submitting your application, you understand and agree that your personal data will be processed in accordance with our Candidate Privacy Notice. If you are a California resident, please refer to our California Candidate Privacy Notice.
To all recruitment agencies : Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes.

Posted 2025-08-28

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