Manager, Multiplatform Marketing

Manager, Multiplatform Marketing

Detroit PBS
Wixom , MI

Application Deadline: Tuesday, Sep 30, 2025

Description

The Manager, Multiplatform Marketing is a strategic, results-driven leader who develops and executes high-impact, cross-platform marketing efforts that grow audiences, increase brand visibility, and drive membership growth. This role leads integrated marketing strategy, project management, and paid media execution across broadcast, digital, social, and on-demand platforms.

This leader brings a balance of big-picture thinking and tactical execution, with strong skills in messaging alignment, project management, and performance optimization, all in support of deepening viewership, engagement, and expanding the donor base across both brands.

Essential Functions

• Marketing Strategy Development: Develop and implement integrated marketing plans that support Detroit PBS and 90.9 WRCJ priorities, drive audience growth, and contribute to membership acquisition and retention goals.
• Cross-Platform Campaign Oversight: Lead marketing efforts for local and national programming across on-air, digital, email, and social media. Ensure campaigns are aligned, timely, and optimized for performance across channels.
• Membership Marketing: Collaborate with the Membership and Development teams to create and execute campaigns that encourage donor conversion, sustain giving, and highlight the value of Detroit PBS and 90.9 WRCJ to Southeast Michigan.
• Project Management: Oversee timelines, priorities, and workflows for marketing projects – ensuring clarity, accountability, and efficiency in a fast-moving, resource-conscious environment.
• Paid Media Strategy: Plan, execute, and evaluate paid advertising campaigns across digital and traditional platforms. Monitor performance and adjust in real time to maximize reach and return on investment.
• Creative & Messaging Alignment: Partner with internal teams and vendors to deliver cohesive, brand-aligned creative content that communicates impact and strengthens brand affinity.
• Performance Tracking & Reporting: Monitor campaign metrics and KPIs to evaluate effectiveness. Translate insights into actionable recommendations to guide future strategy.
• Cross-Functional Collaboration: Serve as a central connector across both internal departments (Programming, Membership, Content, Education) and within the Multiplatform Marketing department (web, communications, newsletters, creative services) to ensure unified messaging, coordinated campaigns, and fully integrated audience engagement strategies for both Detroit PBS and 90.9 WRCJ.

Why This Role Matters:

At a time of organizational transition, this role ensures Detroit PBS and 90.9 WRCJ maintain the strategic and operational capacity to market effectively, engage audiences authentically, and grow membership meaningfully. It is central to our ability to sustain impact, elevate our brand, and deliver trusted content and music to the communities we serve.

Qualifications

• 6+ years of experience in marketing, communications, or a related field
• Demonstrated success executing integrated campaigns across multiple platforms
• Strong project management experience with ability to lead concurrent initiatives
• Experience in membership or donor marketing strongly preferred
• Expertise in paid media strategy, execution, and analytics
• Excellent verbal and written communication skills
• Familiarity with platforms such as Google Ads, Meta Business Suite, Teamwork/Asana, and analytics tools
• Passion for public media, classical/jazz music, and community storytelling is a plus

For additional information about this position, please contact:

Tracy Duda