Creative resource lead

As the Creative Resource Lead, you play a pivotal role in connecting top creative talent with our most impactful marketing projects. You’ll champion the health, sustainability, and ongoing development of our creative resources, ensuring work is delivered at the highest standard while supporting your team’s wellbeing. You will convert creative project demand into actionable resource plans, fueling campaign success and team growth. If you thrive at the crossroads of creativity, operational excellence, and people-first leadership, this is the role for you.

About The Role

• Assess and forecast creative demand across campaigns and ongoing programs, making strategic recommendations to anticipate and meet evolving needs.
• Translate creative briefs into actionable talent forecasts, proactively adapting plans as priorities shift and capacity requirements change.
• Allocate creatives to projects in alignment with their skills, availability, and interests, ensuring both optimal outcomes and team engagement.
• Partner closely with project managers and creative leads to execute effective, agile resourcing across all initiatives.
• Serve as the first point of escalation for resourcing requests and bottlenecks—troubleshooting challenges and driving resolution with speed and sensitivity.
• Maintain a dynamic roster of vetted freelance and contract creatives, activating external talent to supplement internal capacity whenever required.
• Track, report, and analyze creative resource usage, costs, and performance, refining processes to support data-driven excellence.
  
  

About You

Minimum qualifications

• 5+ years of experience in creative operations, project management, resource management, or marketing operations.
• Demonstrated success managing both in-house and external creative resource models.
• Strong understanding of creative workflows and campaign lifecycles.
• Experienced in resource planning platforms (such as Monday.com and Smartsheet).
• Skilled in cross-functional communication and conflict resolution.
• High emotional intelligence, with a natural ability to balance business urgency with empathy for individual needs.
  
  

Preferred Qualifications

• Familiarity with agency operations, contracts, and partnership management.
• Prior experience with talent management, workload advocacy, and process automation.
• A proven background working closely with marketing or creative teams in a matrixed environment.
  
  

What You’ll Get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About Us

Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at [email protected] .