Marketing Analyst

Job Description

Job Description

Responsible for providing data-driven insights to support new business development and strategic growth goals. In this role, you will collaborate with sales and other functions within the organization to develop an understanding of customer needs and preferences. You will also be responsible for designing and conducting market research studies, analyzing data, and developing recommendations to inform marketing and sales strategies.

Responsibilities:

· Responsible for analyzing market trends, measuring market share, and forecasting future sales for the Polyurethane industries.

· Perform quantitative and qualitative research into consumers, competitors, and the marketplace.

· Analyze data from numerous sources to identify market trends and consumer demographics.

· Strategize how best to allocate resources to improve marketing campaigns and sales.

· Responsible for developing strategic marketing plans, implementation of plans, and managing within budget.

· Overseeing advertising and promotional campaigns.

· Research competitors and study their marketing methods, prices, and sales.

· Determine potential markets, product demand, and pricing for our client.

· Conduct in-depth market research and share insights with the new business development and sales teams on a regular basis.

· Stay up to date on market trends, consumer and product research, and industry best practices.

· Prepare reports and present results to management.

· Manage multiple projects at the same time.

Key Must Have’s:

Should have some sort of degree, preferably in Marketing.

Good industry knowledge in polyurethanes and ideally Foam.

This is for the non-automotive division that is skilled in polyurethanes and foam - providing data-driven insights to support new business development and strategic growth goals and then from a marketing standpoint executing against that.

Be able to determine where the market is at, what the demand is, where the competitors stand in the non-automotive markets of polyurethane and foam and provide a marketing plan to capture more of the market.

Be able to predict market trends, marketing analytical skills, Strong research skills

Be able to come to very analytical decisions in this industry and then execute marketing strategies.

Have some sort of CRM experience – they use Salesforce.

Knowledge of data warehousing and mining.

Travel: Yes, 30%, USA Trade Shows, Customers, internal meetings in USA, Canada, Japan and maybe Mexico.

Great company to start and grow your career with, excellent growth opportunities

Company Description

Great company to start and grow your career with, excellent growth opportunities