Digital Marketing Specialist

Full-Time | Reports to: Director of Marketing and Communications

Position Summary

The Digital Marketing Specialist plays a key role in how University Liggett School tells its story across digital, print and experiential channels. This position blends creative design, digital storytelling, and brand strategy to support marketing, admissions, advancement, and community communications. The ideal candidate is a self-starter and collaborative team player who brings creative energy, strategic thinking, and attention to detail to every project.

Ideal Candidate

A creative, motivated digital marketer who can thrive in a collaborative school environment—someone who brings ideas to life through thoughtful design, layout and copy, embraces innovation, and takes pride in developing digital content and storytelling to connect and inspire our community.

Key Responsibilities

Brand Management

• Design and produce engaging visual materials—from concept through production—including publications, advertisements, campaign materials, event collateral, and signage.
• Uphold and advance the school's brand identity across all communications and departments.
• Collaborate with colleagues to develop creative concepts and effective design solutions that align with institutional goals.
• Manage multiple design projects simultaneously, meeting deadlines and budget guidelines.
• Organize and maintain creative assets, templates, and digital files

Digital Content & Social Media

• Create and curate dynamic content for social media, the website, and email newsletters, including graphics, photos, and short-form video.
• Manage the school's paid and owned social media - posting regularly, monitoring engagement, and fostering a consistent voice.
• Capture and edit photography and video that authentically highlights school life and events.
• Maintain and update website content to optimize the user experience, ensuring quality, and visual appeal.
• Support email marketing campaigns through design, build, and distribution.

Website Management, UX & Analytics

• Manage ongoing website updates within AMAIS, ensuring pages remain accurate, accessible, and aligned with the school's brand and messaging.
• Audit and refine website content, layout, and navigation to improve user experience and support strategic communications goals.
• Track site metrics and user behavior to inform continuous improvement in content strategy and digital storytelling.
• Maintain coordination with internal departments to ensure key information—including news, programs, media galleries, and calendars—is timely and compelling.
• Apply best practices in SEO, accessibility, and usability to strengthen the school's digital presence.

Innovation & Asset Management

• Stay current with design trends, digital tools, and technologies—including emerging applications of AI in design—to ensure content remains innovative and engaging.
• Maintain and update internal databases and digital asset libraries for designs, photography, and video content.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
• Proven experience in digital marketing showcasing effectiveness across multiple channels.
• Proficiency in Adobe Creative Suite, including InDesign, Illustrator, Photoshop, and Premiere Pro (or comparable video editing tools such as Final Cut Pro or CapCut).
• Familiarity with HTML/CSS for web and email applications.
• Experience managing website content and social media channels.
• Experience with website content management systems; familiarity with AMAIS and Veracross are preferred.
• Ability to interpret analytics data (Google Analytics or similar) to guide content and UX improvements.
• Understanding of web accessibility and UX principles.
• Strong understanding of digital workflows and file management.

Durable Skills

• Exceptional creativity and problem-solving abilities.
• Excellent communication and presentation skills, with the ability to clearly explain creative rationale.
• Strong organizational and time-management skills, able to balance multiple priorities under tight deadlines.
• High attention to detail and commitment to accuracy.
• Collaborative mindset with the initiative to work independently when needed.
• Other duties as assigned; occasional nights and weekends, as needed.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Tuition reimbursement
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 1 year (Required)
• Content management systems: 1 year (Required)
• Google Analytics: 1 year (Required)
• creating and curating content for social media/websites: 2 years (Required)

Work Location: In person