Business Development Representative (BDR)

Rocket Software, Inc.
Lansing, MI

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description Summary:

The Business Development Representative role is the lead generation engine for our sales organization. In this role you will conduct research to identify details on prospects, qualify cold and warm leads via outbound calling and e-mailing, and nurture leads through the initial qualification and needs assessment conversations over the phone. You will be responsible for generating opportunities and qualified pipeline.

Individuals that are successful in this role are self-motivating, creative, excellent communicators who are competitive in nature, coachable, have strong time management skills, and a desire to help others. If you can show a reliable background, great communication skills and willingness to learn, this could be the place for you. This role will work closely with our Senior Outside Sales and Marketing teams.

Essential Duties and Responsibilities :

  • Generate qualified opportunities through outbound calling.

  • Qualify leads and follow up inbound inquiries with product-specific content produced by Marketing?for lead generation campaigns

  • Set qualified appointments for field sales reps.

  • Support selling strategies based on research and general business acumen.

  • Work with the sales team to prioritize efforts, refine selling strategies, share results, and plan next steps.

  • Extend/deepen relationships with customers to further qualify and access accounts, and articulate Rocket's value.

  • Work with Marketing to communicate the results of marketing campaigns and provide feedback to improve the success of future campaigns.

  • Support other Sales and Marketing initiatives to increase revenue opportunities.

Required Qualifications:

  • 2+ years of relevant or transferable experience (e.g., sales, marketing)

  • Demonstrated research skills

  • Awareness of modern best business practices.

  • Ability to prioritize effectively and work independently

  • Strong interpersonal communication skills; strong ability to work well with others

  • Knowledge of software marketplace and IT organizational structures

  • Very strong verbal and written communication skills

  • Familiarity with CRM software a plus

Information Security:

Information security is everyone's responsibility. A fundamental principle of information security at Rocket Software is that all individuals in the organization have a responsibility for the security and protection of company information and IT Resources over which they have control, according to their role.

Diversity, Inclusion & Equity:

At Rocket we are committed to an inclusive workplace environment, where every Rocketeer can thrive by bringing their full selves to work. Being a Rocketeer means you are part of our movement to continually drive inclusivity, diversity and equity in our workforce.

#LI-Remote

#LI-MM1

Annual salary range for this position is between $41,202.00 - $51,502.50 gross before taxes.

This position is eligible for commissions in accordance with the terms of the company's plan

What Rocket Software can offer you in USA:

Unlimited Vacation Time as well as paid holidays and sick time

Health and Wellness coverage options for Rocketeers and dependents

Life and disability coverage

Fidelity 401(k) and Roth Retirement Savings with matching contributions

Monthly student debt benefit program

Tuition Reimbursement and Certificate Reimbursement Program opportunities

Leadership and skills training opportunities

EOE M/F/Vet/Disability. Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to [email protected]. We will make a determination on your request for reasonable accommodation on a case-by-case basis.

As part of our commitment to a safe and trustworthy workplace, we include background and reference checks in our hiring process.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Companies around the world trust Rocket to solve their most complex business challenges by powering their critical infrastructure, business processes, and data. We help extend the value of these assets, enabling our customers to embrace the potential of cloud and mobile computing, advanced analytics, and the innovations of tomorrow. From the clothes we wear to the cars we drive, Rocket solutions power the back-end systems that thousands of brands rely on every day.

At Rocket, software is about more than just code-it's about people. We are passionate problem-solvers, working to make a difference for others. Our foundation is built on empathy, humanity, trust, and love, and we strive to embody these core values in everything we do. Whether we're serving our customers, partners, or fellow Rocketeers, we are committed to treating everyone with the respect and care they deserve.

Founded in 1990, Rocket Software is headquartered in Waltham, Massachusetts, and has 20 offices worldwide, bringing people and technology together to build a better future.

Posted 2026-01-31

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