Automotive Sales Manager

Auto Park Ford Sturgis
Sturgis, MI



Sales Manager – Automotive Dealership


We are seeking a highly motivated, results-driven Sales Manager to lead our New and Used Vehicle Sales Department. This leadership role is responsible for driving revenue growth, maximizing departmental profitability, developing high-performing sales professionals, and ensuring operational excellence across all aspects of the sales function.

The ideal candidate brings proven automotive sales leadership experience, strong financial acumen, and a commitment to delivering an exceptional customer experience.

Key Responsibilities


Sales & Financial Performance




  • Develop monthly and annual forecasts for unit sales, gross profit, and departmental profitability



  • Establish performance objectives with each salesperson, including closing ratios, prospecting activity, unit sales, time management, and projected income



  • Review monthly productivity reports, forecasts, and profit performance with senior leadership



  • Assist salespeople in closing deals to maximize gross and customer satisfaction



  • Ensure 100% turnover to the Finance & Insurance Department


Team Leadership & Development




  • Direct, schedule, and oversee the daily activities of the vehicle sales team



  • Conduct daily sales meetings to review performance and set action plans



  • Provide on-the-job coaching and training to improve performance



  • Develop improvement plans for under-performing team members



  • Assist salespeople in setting short- and long-term career objectives



  • Monitor payroll records and productivity


Inventory & Merchandising Management




  • Recommend new vehicle inventory levels based on market analysis and demand



  • Establish standards for appraising used vehicles, including vehicle history reporting and written appraisals



  • Ensure timely and cost-effective cosmetic and mechanical reconditioning of used vehicles



  • Evaluate demonstrator vehicles monthly



  • Plan, control, and maintain high standards for vehicle display, merchandising, and lot presentation



  • Communicate daily with the New Car Sales Manager regarding recent trade-ins



  • Ensure sales staff remains informed about current inventory


Customer Experience & Process Excellence




  • Oversee efforts to enhance dealership image and customer satisfaction ratings



  • Develop, implement, and monitor prospecting and follow-up programs



  • Facilitate new vehicle pre-delivery coordination with the Service Department



  • Ensure compliance with company policies and operational procedures


Compliance & Regulatory Oversight




  • Maintain full compliance with federal, state, and local regulations governing automotive sales, including consumer protection standards, FTC requirements, and information security laws



  • Ensure adherence to corporate policies, personnel guidelines, and ongoing required training


Qualifications




  • Proven experience as a Sales Manager in the automotive industry



  • Strong financial management and forecasting skills



  • Demonstrated ability to lead, motivate, and develop sales teams



  • Expertise in automotive sales processes, inventory management, and deal structuring



  • Excellent communication, negotiation, and organizational skills



  • Thorough understanding of regulatory compliance and consumer sales practices


Benefits



  • 401(k)

  • AD&D insurance

  • Health insurance

  • Employee discount

  • Health savings account

  • Dental insurance

  • Employee assistance program

  • Disability insurance

  • Paid holidays

If you are an experienced automotive sales leader ready to drive performance, profitability, and team success, we invite you to apply and become part of our growing dealership.

We are an Equal Opportunity Employer committed to providing an inclusive workplace free from discrimination and harassment. Employment decisions are made without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law.

Posted 2026-05-24

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