Sales Manager

Technique, Inc. is looking for a Sales Manager for our Big Steel Rack and pit product line to join our team at our Jackson, Michigan facility. Reporting to the CEO, you will own the full commercial function for Big Steel Rack and Pit Products product lines, driving revenue across every sales channel: proactive outside sales, our dealer and distributor network, and digital and inbound marketing. You will also manage quoting, coordinate order entry, coordinate closely with engineering and operations on custom-configured systems, and represent the product line at industry trade shows.

The ideal candidate is a self-driven business-to-business sales professional with experience in digital marketing, outbound sales, and building and managing dealer or distributor channels. You pair the drive to prospect and close with the discipline to onboard partners and respond quickly to inbound leads.

Responsibilities:

• Channel Strategy: Own and execute the go-to-market plan across all sales channels, including proactive outside sales, the dealer and distributor network, and digital and inbound marketing.
• Outside Sales: Proactively prospect, qualify, and close new business.
• Dealer and Distributor Management: Recruit, onboard, train, and support dealers and distributors, managing partner performance against defined targets.
• Digital and Inbound Marketing: Grow and manage the digital and inbound channel, including SEO, content, ROI tools, and the online quoting experience, and respond quickly to inbound leads to convert them into orders.
• Quoting and Order Entry: Prepare accurate quotes for standard and custom-configured systems, enter and manage sales orders in the ERP system, secure deposits, and process order paperwork through to production.
• Cross-Functional Coordination: Work closely with engineering, operations, and marketing to scope custom systems, confirm lead times, and ensure a smooth handoff from quote to production to delivery.
• Pricing and Margin Management: Maintain and apply pricing tiers, account for steel-cost movement in quotes, and protect the product line's margin targets.
• Trade Shows and Brand Presence: Represent the product line at industry trade shows, run live demonstrations, and build a library of customer case studies and references.
• Forecasting and Reporting: Maintain the CRM, track pipeline and channel performance, and provide regular sales forecasts and activity reporting to leadership.
• Product Expertise: Develop deep knowledge of the product line, including load capacities, configurations, to advise customers and partners with authority.

Requirements:

• Bachelor's degree in business, marketing, engineering, or a related field, or equivalent experience
• Minimum of 5 years of business-to-business sales experience, preferably in capital equipment, material handling, storage systems, or industrial products
• Experience developing and managing dealer, distributor, or reseller channels
• Demonstrated track record of prospecting, closing, and meeting or exceeding sales targets
• Ability to read technical specifications and blueprints and to quote engineered or custom-configured products
• Proficiency with CRM systems and Microsoft Office (Outlook, Excel, and Word)
• Experience with order entry and ERP systems
• Strong communication, negotiation, and relationship-building skills
• Able to work on an active manufacturing floor and be comfortable in an environment with noise, machinery, and fumes
• Authorized to work in the United States

Position Type and Expected Hours:

This is a full-time, exempt position. Standard business hours apply, with additional hours as needed to meet customer and sales demands. Travel is expected for customer visits, dealer and distributor support, and industry trade shows.

About Technique, Inc.:

Technique, Inc. is a Michigan-based precision sheet metal and welded assemblies manufacturer serving aerospace, defense, automotive, motorsports, medical, and food processing industries. We specialize in high-speed prototypes, ultra-low volume stampings, tubing, and assemblies for production and emergency-based manufacturing. Through our Big Steel Rack product line, we design and build forklift-accessible sheet metal storage systems and pit products that help fabrication shops store material more safely, retrieve it faster, and make better use of their floor space.

Our employees enjoy a work culture that values safety, integrity, teamwork, learning opportunities, and results.

Technique, Inc. benefits include paid time off, health insurance, dental insurance, vision insurance, life insurance, disability insurance, health savings account (HSA), flexible spending account (FSA), 401(k), 401(k) matching, professional development, referral program, paid training, on-the-job training, employee assistance program, and tuition reimbursement.

Benefits:

• Paid Time Off
• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Disability Insurance
• Health Savings Account
• Flexible Spending Account
• 401(k)
• 401(k) Matching
• Professional Development
• Referral Program
• Paid Training
• On The Job Training
• Employee Assistance Program
• Tuition Reimbursement

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.

Technique, Inc. is an equal employment opportunity employer. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Hello,
This is Steve Dillon with Technique, Inc. I wanted to reach out because we have an exciting Sales Manager – Big Steel Rack & Pit Products opportunity available at our Jackson, Michigan facility.
After reviewing your background, I believe your experience may be a good fit for this role. To help us determine the next steps in the hiring process, I would appreciate it if you could answer the questions below in as much detail as possible.
Business-to-Business Sales Experience

• Please describe your business-to-business sales experience. How many years have you worked in industrial or manufacturing sales, and what types of products or solutions have you sold?

Business Development & Closing Sales

• Tell us about your experience developing new business. What strategies have you used to prospect, qualify leads, and close new customers? Can you share an example of a significant account you won?

Dealer & Distributor Management

• Have you managed dealer, distributor, or reseller networks? If so, describe your experience recruiting, onboarding, training, and supporting channel partners to drive sales growth.

Technical Sales & Quoting

• Describe your experience selling engineered or custom-configured products. Have you worked from customer specifications, blueprints, or engineering drawings to prepare quotations? What role did you play in coordinating with engineering and operations?

CRM, ERP & Sales Administration

• What CRM and ERP systems have you used? Describe your experience managing sales pipelines, preparing quotations, entering orders, forecasting sales, and tracking customer activity.

Digital Marketing & Lead Generation

• This position is responsible for supporting digital sales efforts in addition to outside sales. What experience do you have with digital marketing, inbound lead generation, SEO, website inquiries, social media, or other online sales initiatives?

Travel, Customer Relationships & Trade Shows

• This role requires regular travel for customer visits, dealer support, and industry trade shows. Describe your experience representing a company at customer meetings or trade shows and your comfort level with travel.

Additional Information

• What annual salary range are you seeking for your next opportunity?
• If selected, when would you be available to start?
• What days and times are you available to interview over the next week?
• This position requires regular travel to customers, dealers, and trade shows. Are you comfortable with this level of travel?

Thank you for taking the time to complete these questions. Once I receive your responses, I'll review them with our hiring team and reach out regarding the next steps.
I look forward to hearing from you!