Sr Analyst, Omni Commerce (Digital Coupons)

At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 120 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet - today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.

JOB OVERVIEW

This role exists to lead the planning, execution, and performance management of digital coupon programs across key national coupon vendors. The Senior Analyst, Omni Commerce (Digital Coupons) partners with omni-commerce leads, agencies, and vendors to ensure digital coupons are executed accurately, optimized in-flight, and measured for incremental impact. The role drives data-backed recommendations to improve efficiency, effectiveness, and ROI of digital coupon investments.

KEY RELATIONSHIPS

• Reports to Director, Omni Marketing; No direct reports

• Peer relationships include omni-commerce leads, sales, brand, marketing analytics

• Key internal contacts listed above; External contacts are agency partners, retailers, and various coupon vendors

This is a Hybrid role based in our Battle Creek, Michigan Corporate Headquarters.

HERE'S WHAT YOU'LL BE DOING

Digital Coupon Operations and Creation:

• Work with cross-functional partners to establish annual and quarterly digital coupon plans across brands and vendors

• Engage digital coupon vendors to solicit and review program estimates

• Partner with the coupon agency to finalize program estimates, OCR creation, PO management, and proof verification

• Facilitate entry of digital coupon assets into vendor portals, with a primary focus on Ibotta

Digital Coupon Real-Time Performance Management:

• Maintain weekly tracking of digital coupon performance and pacing across platforms, pulling data from vendor portals and monitoring redemptions

• Conduct ongoing QA of redemptions and estimate-versus-actual reconciliation

• When coupons are not pacing as planned, partner with the coupon agency or vendor to recommend and implement adjustments

Digital Coupon Operations and Creation:

• Work with cross-functional partners to establish annual and quarterly digital coupon plans across brands and vendors

• Engage digital coupon vendors to solicit and review program estimates

• Partner with the coupon agency to finalize program estimates, OCR creation, PO management, and proof verification

• Facilitate entry of digital coupon assets into vendor portals, with a primary focus on Ibotta

Digital Coupon Real-Time Performance Management:

• Maintain weekly tracking of digital coupon performance and pacing across platforms, pulling data from vendor portals and monitoring redemptions

• Conduct ongoing QA of redemptions and estimate-versus-actual reconciliation

• When coupons are not pacing as planned, partner with the coupon agency or vendor to recommend and implement adjustments

Integrate Retailer Strategy into Digital Coupon Executions:

• Act as a thought partner to omni-commerce and sales leads by aligning national plans to retailer-specific coupon calendars

• Partner with omni-commerce leads on understanding total promotional pressure and integrate coupons into retailer plans

• Complete promotional analysis using analytics tools to inform digital coupon strategy based on competitive intelligence and pricing and promotional trends

Digital Coupon Reporting & Analysis:

• Partner with agency teams on monthly reporting, translating performance insights (cost, redemptions, units, estimate versus final) into optimization recommendations

• Create post-campaign summaries, including key metrics and recommendations

• Support test-and-learn pilots across vendors and/or retailers

• Partner with the marketing analytics team on measurement and ROI evaluation, including assessment of incremental impact versus base sales

• Provide recommendations for future coupon depth, timing, and retailer prioritization

QUALIFICATIONS

• Bachelor's degree in business, marketing, or a related field

• 2-4 years of relevant professional background, including 2+ years supporting promotions, digital coupons, or commerce analytics

• Hands-on use of digital coupon vendor portals (e.g., Ibotta, Inmar, Neptune, NCH)

• Exposure to CPG or retail environments, with involvement in retailer-specific promotional execution

• Proven ability to evaluate promotional performance, including ROI, incrementality, and test-and-learn initiatives

• Demonstrated success partnering with external agencies or vendors to execute and manage digital programs

• Proficiency with analytics and reporting tools (e.g., Excel, dashboards, or BI platforms) to analyze performance and inform decisions

• Highly organized and structured, with the ability to manage multiple projects simultaneously

• Strong communication and presentation skills, with the ability to clearly convey insights and recommended actions

• Ability to synthesize and interpret data from multiple disparate sources into concise, action-oriented recommendations

Salary Range: $81,200 - $101,500

Salary pay ranges are determined by role and level. Within the range, the successful candidate's starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions.

At WK Kellogg Co, our success depends on our most vital asset - our people. That's why we're committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best - physically, financially, emotionally, and socially.

Although subject to change, the below are the benefits currently offered in association with this position:

• Incentive Plan bonus eligibility

• Health, dental and vision insurance

• Savings and Investment Plan with Company match and contribution

• Paid Time Off ( includes paid sick time)

• 11 Paid Holidays

• Life Insurance, AD and D Insurance and STD/LTD

• Tuition reimbursement, adoption assistance for eligible employees

• Employee recognition program

The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions

Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making.

ABOUT WK KELLOGG CO

At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder's passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi , Special K, Raisin Bran , Frosted Mini Wheats , and Bear Naked . With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit .?

If we can help you with a reasonable accommodation throughout the application or hiring process, please email [email protected]

THE FINER PRINT

The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.

WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

For US applicants:

Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. For additional information, please follow this?link ( Participation\ Poster_ES.pdf) .

Let's create gr-r-reat days,

WK Kellogg Co Recruitment

WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.