Real Estate Coach

Job Description

Job Description

Are you a teacher, coach, or mentor at heart? Do you find fulfillment in helping others grow and succeed?

Keller Williams Grand Rapids East is looking for a Real Estate Coach to inspire and guide our agents as they expand their businesses, refine their skills, and achieve new milestones.

In this role, you’ll work directly with agents to help them set meaningful goals, build consistent habits, and apply proven strategies for long-term success. From brand-new licensees to experienced professionals, you'll play a key role in their journey.

No real estate experience required —just a passion for growth, a supportive mindset, and a drive to make a difference.

$70,000 OTE

• Deliver one-on-one coaching to agents, focusing on business planning, lead generation, and productivity
• Lead engaging group trainings on real estate sales strategies, systems, and time management
• Help new agents successfully onboard and integrate into our KW systems and culture
• Guide agents in using Keller Williams tools like Command, KWU, and other tech platforms to support their daily operations
• Establish accountability structures and track agent progress toward sales and production goals
• Support recruiting efforts and assist with retention by building strong relationships with agents
• Collaborate with leadership to drive training initiatives and meet Market Center growth targets

• Experience coaching, mentoring, or training professionals—ideally in a real estate or sales environment
• Strong communication, leadership, and organizational skills
• Understanding of real estate sales cycles and the challenges agents face
• Tech-savvy with the ability to teach systems and tools effectively
• Familiarity with Keller Williams systems and models is a plus
• A positive, proactive approach and a true passion for helping others grow

Aside from knowing the market inside and out, Keller Williams agents also have a reputation for being involved in the community. They know what makes each one unique. The personalities and the places, the new and the established, the good and that-which-has-seen-better-days; all feed their local knowledge to help you when decision time comes. Most importantly, Keller Williams was built on a simple-yet-revolutionary principle: People are what matter most. To help cement this understanding, we’ve formalized a belief system that guides how we treat each other and how we do business.

Core Values:

• Win-Win: or no deal
• Integrity: do the right thing
• Customers: always come first
• Commitment: in all things
• Communication: seek first to understand
• Creativity: ideas before results
• Teamwork: together, everyone achieves more
• Trust starts with honesty
• Success: results through people