Assistant Store Manager

Urban Outfitters
Grand Rapids, MI

Assistant Store Manager

Free People Movement is growing and opening a new location in East Grand Rapids, MI! We are looking for an Assistant Store Manager to join this team.

The Assistant Store Manager supports the selling, service, and operations of the store to achieve an inspiring environment founded on fitness, wellness, and happiness. This includes collaborating with others, supporting store processes and visual needs, and development of the team.

Role Responsibilities

Brand Experience

  • Acts as a brand ambassador and reflects the company values; partners with the leadership team on the creation of an engaging visual experience that appeals to the FP Movement customer
  • Creates selling initiatives that enhance the customer experience; encourages the team to build lasting relationships through personalized service, product recommendations, and connecting with the customer on shared interests of wellness and fitness
  • Supports the Store Manager in developing consistent event programming that is reflective of the interests of the local customer to drive FP Movement engagement; supports the execution of events in conjunction with fitness and wellness partners
  • Delivers a seamless, omni-channel shopping and event experience through understanding and utilization of MPOS, POS, and FP App

Leadership + Team Management

  • Guides the team to prioritize the customer service and styling recommendations to drive metrics and achieve store goals; provides employees with timely and specific feedback to create a culture of action and accountability
  • Participates as the manager-on-duty by driving engagement in each zone through communication, adaptability, and fostering a collaborative selling environment; exhibits strong decision-making and multi-tasking capabilities
  • Supports the Store Manager in recruiting, hiring, and retaining top talent to build bench for the store; facilitates thoughtful onboarding for all new hires to drive a strong brand, customer, and store connection

Visual + Business Operations

  • Sustain daily operating standards by taking an active role in assessing sales forecasting and supporting scheduling and payroll to ensure an effective daily zone chart
  • Utilizes Company tools to analyze business opportunities within product placement, outfitting, and stock levels; takes initiative to network with local community and identify fitness partnerships and events that will drive brand community and sales for the store
  • Collaborates with key partners to effectively execute shipment processing, restocking, and placement of product while maintaining FP Movement's visual and display standards; ensures omni-channel orders are processed timely and accurately
  • Adheres to store's safety standards, inventory accuracy, reduction of product loss, and upholds all company policy and procedures to support the profitability of the store

Communication + Relationships

  • Leads with an inclusive and people-first philosophy; engages employees at all levels to encourage open dialogue, reinforce follow through, and ensure that the store team is heard and supported
  • Stays current and responds to interoffice communication while ensuring important Company information reaches all levels of the team; facilitates the sharing of event programming, product knowledge, current trends, visual priorities, and brand messaging through daily meetings with the team
  • Provides global insight related to the customer experience regarding product, presentation, and events and provides feedback to the Store Manager
  • Embraces a culture of development by protecting time with direct reports; proactive in setting goals and delivering feedback for team's personal growth

Role Qualifications

  • 1+ years store leadership experience
  • Passion for FP Movement and/or connection to the local fitness community
  • Ability to work flexible hours to meet the needs of the store including nights, weekends, and holidays

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings, and much more! For additional information visit

Pay Range

Starting from USD $21.00/Hr.

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair, and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.

Free People Movement Wage Transparency

To view information related to various state-specific wage transparency laws, click here. Please also note, if a full-time role is eligible to participate in the Sales Bonus Program, this may result in bringing the total compensation to a higher range.

Posted 2026-03-09

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