Forsyth Health Sales Leader

Cigna
Bloomfield, MI

Forsyth Health is a data analytics and insights company that delivers unprecedented visibility into the market access journey from prescriber intent to patient adoption. We are dedicated to connecting closed data variables across prescribers, payers, and one-third of the U.S. patient population to uncover where and why demand is lost. Our data provides niche actionable insights about the market access journey across all points of the product lifecycle – from pre-launch to early launch, to established markets. Driven by the belief that better access leads to better outcomes, we strive to make extraordinary results possible for patients. Inspired by their stories, our mission is to accelerate innovations that remove barriers and improve adoption. Every day, we work alongside customers and partners to unlock potential, empower smarter decisions, and help improve health across the country.

Position Summary

The Senior Director, Sales Leader (Sales Strategy & Contracting) will drive Forsyth Health’s pharmaceutical sales portfolio to achieve annual sales targets by way of leading a team of two Business Development Directors, expanding our commercial footprint, and securing new business across targeted pharmaceutical manufacturers. This leader partners closely with go‑to‑market strategy, product strategy, client solutions, data operations, pricing, and contract execution to position Forsyth data solutions effectively and accelerate adoption across brand, commercial, market access, field reimbursement, sales operations, and centralized analytics buyers.


In addition to new business growth, this leader is accountable for client retention and overall client satisfaction. While Client Solutions manages day‑to‑day onboarding, enablement, and ongoing engagement, Business Development ensures these teams are supported, aligned, and delivering the level of impact required to retain and grow clients. Retention and upsell performance, along with new sales, are core components of success in this role.

Essential Functions

  • Own both new business and client retention outcomes.

  • Ensure attainment of sales targets, including new revenue, product penetration, gross margin, profitability, upsell growth, and retention KPIs.

  • Oversee and coach two Business Development Directors, setting account strategies, sales targets, prospecting plans, and performance expectations to drive growth.

  • Ensure accurate documentation of contacts, activities, pipeline stages, account plans, forecasting, and sales processes

  • Serve as Executive Sponsor with C‑Suite, SVP-, and VP‑level leaders at pharmaceutical manufacturers to assess needs, influence decision‑making, and differentiate Forsyth capabilities.

  • Build and execute a comprehensive sales strategy from initial prospecting through RFP, finalist presentations, and contracting, ensuring a consistent, winning approach.

  • Lead development of market‑penetration strategies, identifying top prospects, building account plans, and opening new logos across targeted segments and therapeutic areas.

  • Partner with Client Solutions to ensure clients are onboarded effectively, adopting and using Forsyth data assets, realizing value, and satisfied throughout the relationship.

  • Develop tailored client‑engagement and buyer‑journey acceleration plans across commercial, procurement, data/analytics, market access, brand, and field reimbursement teams.

  • Oversee end‑to‑end contract strategy and execution, including partnership with Legal on MSA, SOW, and data‑licensing terms; ensure accurate handoff to Data Operations for implementation.

  • Develop insightful, value‑driven proposals addressing complex client challenges and clearly articulating the strategic value of Forsyth’s data solutions.

  • Demonstrate strong understanding of clients’ commercial analytics needs—spanning brand marketing, sales operations & optimization, launch planning, market access, and field reimbursement teams, and HEOR—to connect Forsyth data assets to measurable client impact.

  • Collaborate cross‑functionally with senior leaders in data operations, client solutions & contract execution, go‑to‑market strategy, pricing, and product strategy to shape client‑specific solutions and proposals. .

  • Monitor competitive landscape and adapt sales strategies to address emerging market dynamics and opportunities.

  • Execute against Forsyth’s global strategy and growth roadmap, translating enterprise priorities into actionable plans for the sales team.

Qualifications

  • Bachelor’s degree required; Master’s strongly preferred.

  • 12+ years of experience in data/insights sales to life sciences companies, healthcare sales, or within a pharmaceutical environment; strong preference for experience selling data, analytics, or real‑world data solutions.

  • Demonstrated ability to build and execute sales strategies that span both enterprise‑level buyers and brand‑level commercial teams.

  • Established, high‑value network across commercial pharma buyers — including procurement, centralized analytics/data teams, brand/commercial leadership, market access, HEOR, field reimbursement, and sales operations.

  • Proven track record of cultivating trust, influencing senior‑level leadership, and negotiating complex deals with tough trade‑offs.

  • Strong capability to synthesize client goals into solutions and drive mutual value across pharma accounts and Evernorth/Forsyth.

  • Ability to thrive in complex, matrixed organizations while driving alignment across multiple teams and functional levels.

  • Exceptional verbal and written communication skills; ability to translate complex concepts into concise, compelling narratives.

  • Demonstrated ability to work under pressure and manage multiple opportunities with competing deadlines.

  • Experience proactively identifying issues, planning work, and achieving goals on schedule.

  • Strong interpersonal, organizational, and leadership skills; ability to build credibility quickly and foster cross‑team collaboration.

  • Comfortable operating in a fast‑paced, dynamic, entrepreneurial environment.

  • Experience with commercial analytics for pharmaceutical brands strongly preferred.

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

For this position, we anticipate offering an annual salary of 196,600 - 327,600 USD / yearly, depending on relevant factors, including experience and geographic location.

This role is also anticipated to be eligible to participate in an annual bonus and long term incentive plan.

At The Cigna Group, you’ll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs, click here .

About Evernorth Health Services

Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: [email protected] for support. Do not email [email protected] for an update on your application or to provide your resume as you will not receive a response.

Cigna has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

Posted 2026-01-08

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