Personal brand manager

Briefs Finance is on a mission to help 1.3 billion people be better with money.

We’re looking for a driven, creative, and analytical Personal Brand Manager to help build and scale the personal brand of Jaspreet Singh - host of Minority Mindset and CEO of Briefs Finance.

This isn’t a “just post on Instagram” job.

We’re looking for someone who can own the growth and execution of Jaspreet’s personal brand from content ideation and production to analytics, optimization, and brand expansion.

If you live and breathe social media, understand what makes content click, and know how to turn data into growth, this is your role.

This is NOT an entry level role. You are required to have 3+ years of experience as a personal brand manager.

Please note: this is a full time in office position. Our office is located in the heart of Detroit's business district.

What You’ll Do

1. Content Ideation & Strategy

• Come up with viral, on-brand content ideas across Instagram, TikTok, X, and LinkedIn.
• Develop content strategies that position Jaspreet according to our goals
• Stay ahead of trends in finance, AI, entrepreneurship, and internet marketing, and use them to inspire new content angles.
• Draft content hooks, captions, and post copy that drive engagement and conversions.

2. Content Creation & Execution

• Record content with Jaspreet (you’ll be behind the camera directing and managing shoots).
• Coordinate with video editors, designers, and social media managers to ensure all content is posted on time and optimized for each platform.
• Ensure brand consistency and storytelling quality across every piece of content.

3. Analytics & Growth

• Track and analyze views, engagement, followers, and click-through rates.
• Use data to guide future creative direction and improve performance week over week.
• Identify what’s working, and what’s not, across different platforms, then pivot fast.

4. Brand Building & Hospitality

• Manage and grow Jaspreet’s presence across all social channels.
• Be the on-site host for podcast guests, collaborators, and visitors - ensuring a smooth, professional, and welcoming experience.
• Coordinate with the team for events, interviews, and other brand-related appearances.

If you are interested in this position, please do two things. (1) Apply here AND (2) send us a video. You will not be considered if you don't submit both.

Here are the video requirements:

• Record a video (maximum 3-minutes) of you explaining why you'd make a great Personal Brand Manager for Jaspreet Singh
• Upload the video to Google Drive, or Dropbox, or YouTube (unlisted)
• Email us the URL to the video at: [email protected]
• Make the subject line: Brand Manager - Video Submission
• This can be a simple cell phone video. We do NOT care about the quality of your video

We are a startup. That means, there are certain characteristics you should be aware of prior to applying.

Some of the biggest benefits of working for a startup include:

• Being an early member of a fast growing team
• Seeing the impact of your work
• Opportunity for greater financial growth

But working for a startup is not easy. Some of the requirements of working for a startup include:

• Working long hours
• Enduring company pivots
• Making personal sacrifices when needed

Must-Have Skills

• Strong understanding of AI, finance, and internet marketing trends.
• Expert in social media strategy and analytics (Instagram, TikTok, X, LinkedIn).
• Skilled in content ideation, storytelling, and direction.
• Familiar with short-form video creation and digital marketing funnels.
• Comfortable on fast-moving sets and high-pressure environments.

About Briefs Finance.

We're a financial technology company on a mission to help 1.3 billion people be better with money by democratizing investing research.

We do this through our financial news and investor research products. We have a free financial newsletter called Market Briefs and a paid education and research platform called Briefs Pro.

Learn more on our website here: and our social media pages.

Minority Mindset is the parent company of Briefs Finance. Learn more on the Minority Mindset YouTube Channel.

What we expect from our team.

First, we expect our team to lead by example.

• We're teaching finance, so we require our team members to live with smart financial habits.

Second, we expect our team to be passionate about their work.

• If you're just looking for a "job" - please don't apply.
• We're looking for team members who care about the work they produce.

Third, we expect our team to innovate and take risks.

• We're a startup, and you'll be asked to innovate and try new things.

How much will I get paid?

We strive to ensure our team members are well compensated. Your salary will depend on your experience. The salary range for this position is listed on this page.

Job Type: Full-time

Pay: $100,000.00 - $110,000.00 per year

Benefits:

• Health insurance
• Paid time off
• Relocation assistance

Application Question(s):

• Are you aware this is an in office position in Detroit, MI? [yes/no]
• Did you submit a video to complete your application? [yes/no - read job description for more]
• Tell us about your experience managing a celebrity brand?
• How well versed are you with AI?
• How do you use data to improve your content decisions?

Work Location: In person