Paid Media Manager
Job Description
Job Description
We are looking for a skilled Paid Media Manager to join our team in Metro Detroit, Michigan. This role involves strategizing, executing, and optimizing programmatic advertising campaigns with a focus on Amazon’s advertising platform. The ideal candidate will combine a deep understanding of digital media with a passion for driving measurable results.
Responsibilities:
• Develop and implement programmatic advertising strategies across Amazon’s advertising ecosystem, including Sponsored Display.
• Analyze campaign performance metrics and provide actionable insights to improve conversion rates and overall effectiveness.
• Collaborate with creative and e-commerce teams to ensure advertising content aligns with targeting strategies.
• Conduct A/B testing and audience segmentation to enhance campaign performance.
• Monitor and stay informed about emerging trends, tools, and best practices in Amazon advertising.
• Partner with internal stakeholders and Amazon representatives to align on strategic goals and campaign execution.
• Prepare detailed reports on campaign performance and contribute insights to the broader digital marketing strategy.
• Identify opportunities for optimization and implement strategies to improve ROI and audience engagement.
• Coordinate with external partners and agencies to maximize the impact of media campaigns.
• A minimum of 5 years of experience in programmatic advertising, with a strong focus on Amazon’s advertising ecosystem.• Proven expertise in managing campaigns using tools like Helium 10, Pacvue, Skai, or similar platforms.
• Solid understanding of D2C e-commerce and digital advertising principles.
• Demonstrated ability to analyze performance data and make data-driven optimization decisions.
• Exceptional communication and collaboration skills to work effectively with internal teams and external partners.
• Familiarity with audience segmentation and A/B testing methodologies.
• Up-to-date knowledge of trends and innovations in programmatic advertising and digital media.
• A proactive and results-oriented approach to managing advertising campaigns.
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