Business Systems Analyst

Dentsu
Detroit, MI
Job Description:

About The Role

In this role, you support long‑term, always‑on loyalty programs within Merkle’s Loyalty Plus platform. Instead of working on short, one‑time projects, you’ll build ongoing relationships and become a trusted subject‑matter expert for your clients. You help them understand what they want to achieve and how to bring it to life within a complex, evolving platform.

If you enjoy solving puzzles, uncovering how systems work, and partnering closely with clients and cross‑functional teams, this role gives you space to grow, learn, and make a lasting impact.

What You’ll Do

Understand Client Needs

  • Lead conversations with client partners to understand goals, requirements, and desired changes.
  • Translate needs into clear documentation such as requirements, acceptance criteria, and updates to solution layouts.
  • Evaluate whether the Loyalty Plus platform already supports a feature or if development work is needed.

Analyze Systems & Data

  • Review new and existing data to support your recommendations and program logic.
  • Troubleshoot loyalty issues, such as missing rewards or unexpected customer behavior, by exploring root causes.

Support Testing & Quality

  • Create and execute test plans, including internal and client user acceptance testing.
  • Maintain accurate and up‑to‑date documentation across all aspects of the solution.

Collaborate Across Teams

  • Partner with project managers, solution architects, reporting teams, and product support to deliver seamless experiences.
  • Facilitate change requests using a structured process and communicate updates clearly across teams.

Own Long‑Term Success

  • Grow into the client’s go‑to expert by learning their loyalty program end‑to‑end.
  • Support programs that evolve year over year, helping clients make thoughtful, future‑minded decisions.

What You Bring

Experience & Skills

  • A bachelor’s degree in a technology‑related or analytical field (or equivalent experience).
  • Experience gathering and documenting requirements for data‑heavy or database‑driven systems.
  • Strong analytical and problem‑solving skills with an interest in understanding how things work “under the hood.”
  • Clear, adaptable communication skills for both technical and non‑technical audiences.
  • Ability to write and execute test plans and present results confidently.
  • Comfort managing multiple tasks and shifting priorities in a dynamic environment.
  • Familiarity with SQL or databases for analysis and quality checks.
  • Experience using tools like MS Teams, SharePoint, PowerPoint, or JIRA.
  • Curiosity about learning scripting languages like Ruby or Python; not required to apply.

Who You Are

You’re likely to thrive if you:

  • Ask thoughtful questions and enjoy tracing issues back to their root cause.
  • Like understanding “how the system works” and feel motivated to get hands‑on.
  • Value collaboration and feel comfortable working directly with clients.
  • Want to grow into a long‑term expert rather than jumping from project to project.

Why This Role Matters

Your work has real impact—not just in delivering requirements, but in shaping how loyalty programs operate over time. You’ll help clients make decisions that affect millions of loyalty members, all while expanding your technical, analytical, and consultative skills.

Apply Today

If this role aligns with how you like to work—and you’re excited to deepen your expertise in loyalty technology and customer experience—we’d love to hear from you.

The annual salary range for this position is $72,000 - $120,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Location:

Detroit

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.
Posted 2026-03-23

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