ASSISTANT DIRECTOR/SOCIAL MEDIA

ASSISTANT DIRECTOR/SOCIAL MEDIA

Position Number: S-3663

Position Summary:

The assistant director of social media works within the University Communications team to manage the daily operations of CMU’s social media channels. This role is responsible for executing and assessing strategies developed by the associate director of social media, including content development, scheduling and posting content, stakeholder engagement and social listening, and analysis of post performance. The assistant director also plays a key role in supporting CMU’s social media communities, including moderation and management functions in various online groups, as well as support for campus partner channels.

Required Qualifications:

Bachelor’s degree, preferably in public relations, communications, marketing or a related field.
Two year of professional experience preferably in public relations, social media and/or marketing communications.
Experience developing and implementing organic and paid social media strategies.
Strong writing skills with experience writing social media content, internal communications, etc. and telling stories across multiple channels.
Solid grasp of social media strategy and public relations practices.
Ability to creatively communicate across a variety of media.
Knowledge of existing and emerging social media channels and trends.
Strong attention to detail and knowledge of AP style.
Experience working in cross-functional teams to complete projects.
Demonstrable leadership skills.
Exemplary interpersonal, critical thinking, problem-solving and organizational skills.
Ability to stay organized and meet deadlines.
Passion for learning.

Preferred Qualifications:

Experience in higher education.
Experience working with social posting programs such as HubSpot, HootSuite, Agorapulse, Sprout Social, etc.
General understanding of digital marketing best practices.
Experience working with data analytics programs, such as Google Analytics.

Duties & Responsibilities:

Executes CMU social media strategy by developing campaigns, gathering information, writing and creating platform-appropriate content for CMU’s main social media channels, including Facebook, Instagram, X, YouTube, LinkedIn and TikTok.
Ensures consistency of brand voice, tone, language and visual elements in all content.
Manages daily operations of all channels, including scheduling and approving posts, community management and social listening.
Monitors platform chatter for opportunities to minimize reputational risk, as well as opportunities to engage with stakeholders to increase positive perception of CMU .
With direction from the associate director, researches and develops best practice guidelines and resource documents to support CMU campus partner channels.
Provides leadership and direction to social media moderators in the CMU Facebook groups for students, parents/families and supporters.
Participates in cross-functional teams and campus-partner meetings to brainstorm, develops and assesses content and social strategies.
Assists in the development and delivery of campus partner trainings.
In partnership with the communications team, develops and maintains the annual editorial calendar.

Supervision Exercised:

None.

Employee Group: Professional & Administrative -Salary
Staff Pay Level:
Pay Range: $51,000 - $60,000
Division: President
Department: University Communications
Position Status: Regular
Position End Date:
Employment Status: Full-Time
FTE: 1.0
Position Type: 12 month
Weekly Work Schedule: M-F, 8 a.m - 5 p.m. plus weekend or night hours as needed to cover events
Location: 1200 S Franklin St, Mt Pleasant, Michigan, 48859
Posting Ends:
Open Until Filled: Yes

About the Department:

About CMU:

Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.

We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master’s, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.

CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.

Central is home to 17 men’s and women’s Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.

CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It’s part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state’s largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.

Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city’s central location in Michigan’s Lower Peninsula.

CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.
CMU Leadership Standards:

Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference.

We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams.

Please review the Leadership Standards before applying for this position.
Message to Applicants:

Central Michigan University is dedicated to fostering a broadly diverse and inclusive campus that respects all social identities, experiences, and perspectives. In an effort to further this initiative, we are especially interested in candidates who will advance and promote an inclusive and supportive environment for every member of our university community.

You must submit an on-line application in order to be considered as an applicant for this position.

Cover letters may be addressed to the Hiring Committee.
To apply, visit

CMU , an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex‐based stereotypes, sexual orientation, transgender status, veteran status, or weight (see OCRIE ).

If you wish to see “EEO is the Law” posters, please click here .

CMU does not discriminate on the basis of sex in the education program or activity that it operates, including admission and employment, and is required by Title IX of the Education Amendments of 1972 not to discriminate in such a matter.

Inquiries about the application of Title IX can be made to CMU’s Title IX Coordinator, the US Department of Education’s Assistant Secretary, or both.

CMU’s Title IX Coordinator can be reached at:

Phone: 989-774-3253
Office: 103 E. Preston St.
Bovee University Center, suite 306
Mount Pleasant, MI 48858
Email: [email protected]