Manager, Downstream Marketing - SafeAir (Hybrid)

Stryker Surgical Technologies is hiring a Brand Manager for one of our fastest growing product lines, which presents an exciting opportunity to spearhead the introduction of new products over the upcoming years. This Brand leader will play a pivotal role in advancing our comprehensive lineup of smoke evacuation and energy products and actively contribute to the nationwide initiative of achieving smoke-free operating rooms (ORs) across the United States. This is a hybrid role based out of Kalamazoo, MI.

What you will do

You will develop productive relationships with the sales organization, regional managers, key opinion leaders, and HCPs to fully understand product performance and customer needs.

• Defines and executes downstream brand and marketing strategy to achieve divisional revenue goals within allocated budget.

• Develops brand strategies and value propositions that create consumer engagement and loyalty.

• Provides advice and counsel to senior business leaders about strategic opportunities to grow brands and financial results.

• Monitors sales and marketing trends and makes recommendations for enhancing market penetration and share growth.

• Leads cross-functional launch teams to successfully introduce new products into the market, developing innovative marketing plans including positioning and messaging, segmentation, pricing, account targeting, promotion, and field and customer education.

• Collaborates with customers, marketing intelligence and third-party sources to monitor, understand and respond to competitive product performance, branding, messaging, and tactics.

• Cultivates key customer relationships, working productively with physicians and the field sales organization to gain market insight, improve clinical practice, implement programs, and drive product preference and market growth.

• Works strategically with sales force to create demand, enable sales, increase awareness and drive market share for assigned product responsibilities.

• Partners with finance and upstream marketing partners to monitor and manage pricing to achieve divisional revenue goals within allocated budget.

• Partners with the convention team to set convention strategy and effectively leverage conferences within an integrated marketing plan.

• Partners with Medical Education Coordinator to deliver value-based continuing education to HCPs.

• Networks closely with other Brand Managers to develop overall strategies to drive growth/market share of entire business unit product portfolio

• Analyzes market to derive which activities are relevant and launch appropriate promotions to achieve set goals.

What you need

• Bachelor's degree required

• 8+ years of relevant experience required, with preference for strong direct sales or product management experience

• Intermediate to advanced understanding of business strategy, marketing brand and business plans, product launch strategy and support, marketing and sales execution and sales support preferred.

United States of America Pay Range:

• USN : $118,000 - $196,700 USD Annual

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