Franchise Marketing Coordinator
- Support the planning and logistics for franchise development events, conferences, and webinars.
- Plan, write, and coordinate monthly email campaigns highlighting key brand updates and selling points tailored for franchise consultants.
- Work cross-functionally with brand marketing, creative, and digital teams to execute campaigns on time.
- Work with internal teams to track, compile, and report on key performance metrics (leads, conversions, campaign performance, etc.) and support ongoing optimization.
- Coordinate with internal teams and external vendors as needed to support the creation of new franchise sales assets.
- Manage relationships with third-party vendors such as directory listing platforms and creative partners.
- Assist with building and maintaining franchise development social media content calendars.
- Collaborate with PR partners to secure earned media placements that support visibility for our franchise brands.
- As a hands-on contributor, assist in developing engaging content across various formats, including presentations and blog posts.
- Conduct market research to identify trends, competitor strategies, and potential growth opportunities.
- Provide project support for additional franchise development activities as directed by leadership.
- Audit and maintain consistency across franchise development marketing tools, including slide decks, brand sheets, and videos.
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 1-3 years of experience in marketing, preferably in franchise development or lead generation.
- Strong organizational and project management skills with high attention to detail.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Excellent written and verbal communication skills.
- Proficiency in Google Workspace and familiarity with marketing tools such as Canva is a plus.
- Experience with email marketing platforms such as Constant Contact is a plus.
- Experience with project management platforms like Asana is a plus.
- Basic video editing skills for short-form content like social media reels is a plus.
- Familiarity with Google Analytics, Meta Ads, LinkedIn Ads, or CRM tools is a plus.
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