Social Strategist
Description
The Qualities We Seek
The person we’re looking for will:
- Have 5-7 years in marketing communications and 3-5 in the space of social/content strategy development
- Have experience developing and managing content strategies, including:
- Assembling social audits of our own brands as well as the competitive set
- Crafting target personas and customers journeys
- Developing social narratives including voice, tone and feel
- Constructing a social media playbook with guidelines for brand engagement
- Inspiring content development and consumer engagement (experiential, promotional) beyond the boundaries of social media
- Be resourceful about how to capture and integrate disparate data points into one strategically actionable picture.
- Have a viewpoint and vocabulary that reflects the modern marketing landscape.
- Be the media thought leader who makes us smarter and our campaigns more impactful.
- Be a catalyst and an instigator, but also a collaborator.
- Be a good “storyteller” with strong writing and presentation abilities.
Other Details about the Position
- Reports to SVP, Social Strategy.
- Includes existing client business as well as pursuit of new business. We are an agency that’s very aggressive in pursuing new business.
- Involves close collaboration with Brand Planners and Creatives in campaign development & execution.
- Occasionally will entail working with planners & buyers from our sibling media agency, ASSEMBLY.
EOE
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