Senior Product Marketing Manager - Financial Services

Senior Product Marketing Manager - Financial Services

Location: Remote, USA

Employment Type: Full-Time

Compensation: $138,000.00 - $172,250.00 (Range applies to US candidates only) + Benefits/Variable Comp- Range may vary based on experience.

Benefits Offered: Vision, Medical, Life, Dental, 401K

Summary

The Senior Manager of Product Marketing will own and scale OneStream's Go-To-Market strategy for the Financial Services industry, with a primary focus on Banking. This role serves as the industry GTM leader - responsible for defining vertical strategy, shaping differentiated positioning, and driving revenue impact across regional banks, super regionals, credit unions, and diversified financial institutions.

Reporting to the Senior Director of Product Marketing, this role will partner closely with Sales, Product, Competitive Intelligence, and Field Marketing to build repeatable banking plays that accelerate pipeline, improve win rates, and expand deal size. You will develop industry-specific narratives, solution use cases, and enablement frameworks that resonate with CFOs, FP&A leaders, risk teams, and IT decision-makers.

This is a high-impact role for a strategic marketer who thrives at the intersection of industry expertise and GTM execution - someone who wants to own a vertical, influence product direction, and help shape OneStream's leadership position in financial services.

Primary Duties and Responsibilities

• Own the Go-To-Market strategy for the Financial Services industry with a primary focus on Banking, including regional banks, super regionals, credit unions, and diversified financial institutions.
• Serve as the internal banking subject-matter expert, translating industry trends, regulatory pressures, and operational challenges into differentiated positioning and field-ready messaging.
• Design and execute vertical GTM plays that drive pipeline growth, improve win rates, and expand average deal size across the banking sector.
• Partner closely with Sales leadership to embed banking plays into account strategies, deal pursuits, and territory planning.
• Develop industry-specific messaging, value narratives, and use-case frameworks that resonate with CFOs, FP&A leaders, risk teams, and IT decision-makers.
• Own sales enablement for the banking vertical, including the development of playbooks, talk tracks, competitive battlecards, and ROI and business case tools.
• Lead cross-functional GTM planning for banking-specific launches, campaigns, field events, and executive programs.
• Collaborate with Field Marketing to activate industry campaigns, ABM programs, webinars, and in-person events.
• Drive buyer persona development and industry research to uncover new opportunities and inform product and GTM strategy.
• Partner with Competitive Intelligence to develop banking-specific competitive positioning and win strategies.
• Influence product roadmap priorities by providing market, customer, and competitive insights from the banking vertical.
• Build a strong customer advocacy program within Financial Services, including case studies, videos, and reference accounts.
• Represent OneStream as a banking thought leader at industry conferences, analyst briefings, and customer events.
• Track and report success metrics, including pipeline influence, win rates, ACV growth, and campaign performance.

Required Education and Experience

• Bachelor's degree in Accounting, Finance, or Business.
• 5+ years experience in Financial Services, with Banking exposure (regional banks, superregionals, credit unions).
• Experience across the full GTM lifecycle (launches, messaging, enablement)
• Experience enabling enterprise sales motions.
• Ownership of vertical-level GTM strategy, not just product messaging.
• Proven experience partnering directly with Sales leadership on pipeline and deal strategy.

Preferred Education and Experience

• Relevant industry experience in corporate performance management (CPM), Product Marketing, Sales, Pre-Sales or Consulting with a solid understanding of finance processes and the target personas.
• Experience in the full lifecycle of product launches to market, including interacting with product development, planning, defining messaging & content, campaign management, PR and influencing analysts.
• Excellent communication skills, including writing, content development and presentation.
• Strong understanding and track record of enabling the entire sales cycle: sales enablement, selling to customers/partners, and conversations with business executives and technical decision-makers.
• Experience in high-growth B2B Cloud businesses.
• Experience managing external resources and collaborating with other functions in the company.
• Financial Services experience is a plus.

Knowledge, Skills, and Abilities

• High energy, creativity and can-do attitude - a strong leader.
• Agility, ability to manage multiple priorities and bias-for-action with exemplary results.
• Ability to work globally cross-functionally across an organization with minimum supervision.
• Strong multi-tasking and time management skills.
• Proactive & Positive.
• Excellent interpersonal skills.
• Highly self-motivated and directed.
• Keen attention to detail.
• Exceptional customer service orientation.

Travel

• Ability and willingness to travel 15%.

Who We Are

OneStream is how today's Finance teams can go beyond just reporting on the past and Take Finance Further by steering the business to the future. It's the only enterprise finance platform that unifies financial and operational data, embeds AI for better decisions and productivity, and empowers the CFO to become a critical driver of business strategy and execution. Our vision is to be the operating system for modern finance, digitizing core financial functions and empowering the CFO to become a critical driver of business strategy. To learn more visit

Why Join The OneStream Team

• Transparency around corporate structure, salary, and benefits
• Core value of customer success
• Variety of project work (not industry-specific)
• Strong culture and camaraderie
• Multiple training opportunities

Benefits at OneStream

OneStream employees are passionate, hardworking individuals who go above and beyond to keep our customers happy and follow through on our mission statement. They consistently deliver the best and in turn, we make every effort to keep them cared for and happy. A sample of the benefits we provide are:

• Excellent Medical Plan
• Dental & Vision Insurance
• Life Insurance
• Short & Long Term Disability
• Vacation Time
• Paid Holidays
• Professional Development
• Retirement Plan

All candidates must be legally authorized to work for any company in the country where this position is located without sponsorship.

OneStream is an Equal Opportunity Employer.

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For further information, please review the Know Your Rights notice from the Department of Labor.