eContent Strategist | eRetailers | FMCG | Amazon | Walmart
- Define data-driven and holistic eContent strategies for client’s multi-brand portfolio, tailored to multiple US based FMCG eRetailer platforms and aligned with the client’s brand identity and business goals.
- Analyse client brand positioning, category dynamics, and competitive landscape across Amazon and other US FMCG e-Retailers.
- Lead development of eContent best practices and gold standard executions, based on data-based Insights and best-in-class knowledge of eContent trends.
- Conduct robust analysis from various data sources (client tools) and monitor performance metrics (visibility, conversion, digital shelf KPIs); Analyse and develop sound, well-supported sound business recommendations for growth. Identify areas for continuous eContent improvement.
- Collaborate with SEO, creative, and project management teams to ensure effective execution of strategy.
- Build optimization frameworks and briefs for eContent creation (product pages, A+ content, brand stores).
- Lead strategic reviews and Insight presentations to internal teams and client stakeholders.
- Stay current with organic eContent trends to come up with client business recommendations ahead of competition.
- Stay up to date on Amazon algorithm changes, platform trends, and consumer behaviour insights in the CPG/FMCG space.
- Translate client input and brand guidelines into actionable content and optimization plans.
- Analysis of past Seasonal periods and ongoing recommendation for future seasons.
- Test & Learn - be an active collaborator/leader providing inputs to on-going eContent consumer testing.
- Conduct client-facing, high quality presentations, be able to convince a client to your recommendations.
- 2–4+ years of experience in eCommerce, strategy, or digital marketing - ideally with CPG/FMCG clients.
- Advanced English Level - at least C1
- Experience with internal performance tracking tools such as Amazon Brand Analytics, Retail Insights, Search Query Performance, or similar.
- Strong skills in data analysis and performance reporting.
- Comfortable working with data from tools like Helium 10, Google Analytics, Share-of-Search platforms, etc.
- Proven understanding of Amazon content formats (PDPs, A+, Brand Stores) and best practices.
- Familiarity with eRetail media and how it integrates with content and strategy.
- Ability to connect content execution with business outcomes (traffic, conversion, ROI).
- High-level presentation skills
- Strong proven analytical skills
- Advanced xls knowledge preferred
- Project management skills
- Hands-on experience with retail analytics tools (Profitero, Edge, DataHawk).
- Desired familiarity with tools like: Commerce IQ, VIZIT, User Testing, Dragonfly and other AI based testing tools.
- Exposure to content syndication tools (Salsify, Syndigo).
- Experience running content A/B tests or working with UX performance feedback.
- Knowledge of US retailer requirements beyond Amazon (e.g., Walmart, Kroger, Target, Instacart).
- Familiarity with shopper behaviour research or zero-party data analysis.
- Preferred, previous experience in eCommerce/eContent Strategy for an FMCG or an agency.
- Cooperation based on a B2B contract or contract of service through the professional Deel platform for international cooperation
- 26 paid days off from service provision plus Bank holidays as paid days off
- Opportunity to work with international brands and to participate in exciting global project
- Exciting and friendly work environment
- Work in an international team without rigid corporate rules
- Training in eCommerce and development opportunities
- Yearly performance bonus or salary raise
- Step 1 Analysis of received applications (CVs) - at this stage, we will select the CVs which will cover most of the features we indicated in the offer, and then contact selected candidates
- Step 2 Recruitment interview with HR person
- Step 3 Recruitment interview with a direct manager
- Step 4 Preparing and presenting recruitment task
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